About Us
The Wheel Specialist is a premises-based management business model, the market-leading alloy wheel repair, refurbishment and customisation franchise. Successful franchisees who work hard, follow the model and effectively manage their employees can earn up to £150k per annum while building a business to sell for a lump sum in the future.
- Welcome private customers to your stunning showroom
- Professional workshop service, not a van-based ‘touch-up’
- Receive regular work from relationships with dealerships
What do you get when you partner with us?
Here is why you should consider running your business as part of The Wheel Specialist family:
- Proud, market-leading brand – be the best!
- Established in the UK in 1955, the business has been a franchise since 2007
- Family-owned/operated, committed to supporting and guiding franchisees
- Over 20% of franchisees are friends/family referred by existing franchisees
- Booming demand from private and trade customers with balanced cashflow
- Exceptional business model proven to deliver up to £150k p/a earning
“I built and sold my first centre, enjoyed a few years doing up a property and then came back to buy another territory to grow another one. It really is a great business model.” Colin Smith – Glasgow South
Who can succeed?
Successful franchisees come from a variety of backgrounds, the majority having absolutely no prior experience with wheel refurbishment. They all share several key skills:
- A strong work ethic and attention to detail
- The confidence to manage your team of technicians
- A real focus on customer service
- The desire to work ‘on’ the business, not ‘in’ it!
Starting from day one with a small team of technicians, P/T admin and marketing, your role as business owner is to meet and greet private and trade customers, ensure your team operate effectively and maintain our market-leading standards. As you grow your business you will increase your team to 6-8 people and elevate to a true director’s role. Once you have maximised your first territory we will discuss the different proven routes to further growing your empire.
“It’s hard work, but extremely rewarding – it’s definitely worth the effort. It’s not all standard cars and trade either, we often work on some of the most beautiful cars and regularly deal with the rich and famous too!” Andy Thompson – Manchester & Nottingham
The financials – could you do it?
Wheel refurbishment and customisation is a huge market and a business that thrives no matter the state of the economy. If car sales are declining, you get great demand from the public and in boom times you enjoy strong trade custom. The network quoted over £30M of business in 2019 with an average job value of circa £230. This is a strong and well-proven business model where you can either start in a new territory or buy an established business that is up for resale (register for notifications).
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We Did It – So Can You
Lifelong mates Derek Farr and Andy Thompson explain why joining The Wheel Specialist was the best decision they had ever made. Derek explains: “I was working as a franchise consultant and was aware of The Wheel Specialist opportunity. I could really see the ...
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A strategic approach to selling to the trade
1st September 2022A strategic approach to selling to the trade If you’re wanting to start a business, but have no idea about some aspects of running a business, such as sales and marketing, then franchising may be the best approach for you. When you run your own business, the...
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The Wheel Specialist | 12th Annual Conference
19th May 2022Jack Murphy discusses The Wheel Specialist’s 12th Annual Conference.
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Content pro joins The Wheel Specialist to help franchisees shine online
19th May 2022Franchisees of The Wheel Specialist – already a hit on social media – will soon be seeing their businesses look and sound even better online. An in-house content creator appointed by the network’s Managing Director, Jack Murphy, will produce cutt...
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Lightning lead-handling means more profit for wheel refurbisher’s franchisees
28th March 2022Franchisees of The Wheel Specialist can guarantee a response to incoming business enquiries within 60 seconds – even if they’re up to their eyes with refurbishing wheels or spending time at home with their family. A leads-handling and follow-up service...
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Little girl’s caravan holiday dream inspires company to back can-do charity
17th December 2021One little girl’s dream of going to the seaside and sleeping in a caravan has moved the CEO of a wheel refurbishment business so profoundly that she’s stepped in to help – and is making the organisation that grants similar wishes her company’s offi...
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Premium products revamp helps The Wheel Specialist’s franchisees increase margins
2nd November 2021Franchisees of premium alloy refurbisher The Wheel Specialist are about to be cleaning up – literally and financially – with a highly profitable new range of exclusive aftercare products. The company has spent almost two years developing the produc...
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Silverstone stardom for racer Ryan turns the spotlight on The Wheel Specialist
27th October 2021Silverstone superstar brings new attention to The Wheel Specialists Hundreds of thousands of motorists rely on wheels refurbished or enhanced by The Wheel Specialist – but one person who’s making better use of his wheels than most is racing driver Ryan...
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A one and six zeroes for The Wheel Specialist’s heroes
6th September 2021The Wheel Specialist’s franchisees are celebrating a monumental milestone on the family firm’s road to success: their millionth alloy wheel refurbishment. The Wheel Specialist’s franchisees are celebrating a monumental milestone on the family firm’s ro...
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Tanya’s bringing The Wheel Specialist’s expertise to motorists in Aylesbury
16th August 2021Tanya Garwood prides herself on her meticulous research into companies – so when she decided to quit her 30-year career in the City of London and buy a franchise instead, she poured all her years of professional experience into choosing the right one. He...
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Animation’s drawing more customers to The Wheel Specialist’s franchisees
5th August 2021Franchisees of family-owned alloy refurbishment network The Wheel Specialist now have a powerful new tool in their branding arsenal: an animated advertising campaign that should bring a significant boost to their incomes and a big increase in brand awareness. ...
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How Head Office saved the day for fledgeling franchisees
1st June 2021Caroline McVey seems to have spent most of her recent life giving birth: first to Eve, now two, next to the Ribble Valley branch of The Wheel Specialist, and then to baby Alfred, four months ago. Trying to breathe life into the empty shell of an industrial uni...
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It’s ‘Go, Jonny, Go, Go, Go!’ as Newcastle branch breaks all-time TWS sales record
30th April 2021Jonny Marshall and his team at the Newcastle branch of The Wheel Specialist have done more business in a month than any other franchise in the company’s history – and that’s during a pandemic. Their net sales of £75,000 in March beat the previous re...
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New initiative unveiled worth £15k to every new franchisee
23rd April 2021After a turbulent year, we’ve noted before how proud we are to be in a situation where all franchise branches remain trading, with a steady uptake in key metrics which signify a very prosperous year ahead for The Wheel Specialist franchisees. Resilience seem...
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How award-winning franchisee Danny Cleasby kept the wheels from falling off in 2020
23rd April 2021Cometh the hour, cometh the man – and Danny Cleasby proved to be exactly the right man in exactly the right place when the pandemic came along to challenge the Durham branch of The Wheel Specialist. Danny and his team of six turned what could have been a...
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Showing wheel resilience: first virtual conference highlights strong 12 months
31st March 2021The Wheel Specialist reported an unexpected surge in wheel refurbishment enquiries at its first-ever virtual conference. It’s now been a year since many businesses began to suffer the effects of lockdowns and tier systems, but this has led to increased d...
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Past, present & future at The Wheel Specialist
25th February 2021It’s been a trying time for all of us, and of course at TWS that’s been true too. But we’ve been incredibly lucky when compared to many businesses and industries that have been forced to close for much of the last 11 months, so we count our blessings her...
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Ginny Murphy, the woman who gave birth to an industry
18th February 2021There are super women, and there are superwomen. Ginny Murphy, founder and CEO of The Wheel Specialist, is one of the latter. Though, of course, she is both. In what has traditionally and unhelpfully long been considered a man’s world, Ginny has nursed the b...
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Lights, camera, action! How The Wheel Specialist’s man in St Albans became known as a polished performer
23rd December 2020It’s a tough life, but someone’s got to do it. Having to work with McLarens, Ferraris and Aston Martins and prettifying cars for Premiership footballers and reality TV stars isn’t for everyone, perhaps, but John Tice has somehow managed to put up with it...
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How to thrive in a downturn? Good old-fashioned hard work, says Aberdeen franchisee Willie Forsyth
23rd December 2020What do you do if you’re a successful business owner and an economic downturn makes it look as if the wheels are about to fall off your livelihood? “You get off your arse and go out and find new customers,” says Willie Forsyth – and that’s exactl...
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Wheel Specialist franchisees set to win more business from motorsport sponsorship
5th November 2020Ryan Lovett is a lucky man. His regular car is a racing car – and The Wheel Specialist’s franchisees are set to benefit from his co-operation in building their brand. Ryan, 26, is being sponsored by wheel refurbishment franchise The Wheel Specialist as par...
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The Wheel Specialist: the automotive franchise chosen by those already in the trade
25th September 2020Sales leads are the lifeblood of a successful business – which is why a family with years of experience in the automotive sector chose to expand their business by joining The Wheel Specialist franchise. Christopher Chubb, his dad and his brother, have run a ...
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Change your career with The Wheel Specialist franchise
3rd September 2020Has lockdown made you decide to fulfil your dream of running your own business? If that means changing your career, consider investing in a franchise. Franchisors, unlike employers, do not require new franchisees to have any experience in their sector. Jack Mu...
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The Wheel Specialist bounces back with new technology after lockdown
26th August 2020The Wheel Specialist is looking for new franchisees to benefit from a surge in business and the introduction of new technology that delivers a safer, faster and greener service. “July saw a huge post-lockdown bounceback with our customer numbers up 13% over ...
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The Wheel Specialist Brings Business to Burnley
26th September 2019The Wheel Specialist have taken on their very latest franchisees, Eddie and Caroline McVey, who will be opening the doors to their business in the next few months. Following 8 years in the Royal Marine, Eddie moved into private security for 3 years before deci...
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Putting Sheffield on the Map
27th August 2019The Wheel Specialist will be expanding into Sheffield by the end of 2019 and their latest franchisee, Stefan Thomas, will be at the helm. Stefan joined the network recently after moving over from a successful 7 years with Snap-On tools. After experiencing firs...
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Automotive Business Hits Record Sales Despite Market Challenges
2nd August 2019You would be hard pushed to have not seen some of the “doom and gloom” across the media in recent months. Continued fears over Brexit, Car Manufacturers Losses, Price Depreciation on Used Vehicles, Weakening Pound, to name but a few of the stories that hav...
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The Wheel Specialist Open a New Branch in Birmingham
23rd July 2019The Wheel Specialist have announced that their latest, brand new branch of its alloy wheel refurbishment franchise network has opened their doors in Birmingham today, Tuesday 23rd July 2019. The Wheel Specialist is the UK’s only national alloy wheel refurbis...
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The Wheel Specialist: Franchisee Interview
15th July 2019The Wheel Specialist™ has been catering to a market growing beyond all expectation over the last 30+ years. In the UK there are now 27 franchised branches of The Wheel Specialist. We recently interviewed 3 of the Scottish Franchisees, William Forsyth of Aber...
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The Wheel Specialist Annual Conference
5th March 2019February saw the annual conference of the UK’s premier alloy wheel refurbishment franchise take place just outside of Birmingham. The Wheel Specialist has reported impressive growth, with signs the sector remains unaffected by the country’s biggest drop in...
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Tapping into the World of Wheels with The Wheel Specialist Franchise
2nd January 2019While the financial margins in the majority of automotive related businesses may never have been tighter, the need for a professional wheel refurbishment service has never been stronger, and the financial benefits never greater. You might therefore be surprise...
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Record Year for Alloy Wheel Refurbishment Franchise
24th October 2018It’s been a record year for alloy wheel refurbishment it was announced this weekend, as The Wheel Specialist gave their latest figures. A rise in sales of 14% saw the national Franchise turnover almost £10 Million in 2017, flying in the face of the years pr...
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Manchester’s The Wheel Specialist Turns 10
17th May 2017Manchester’s very own branch of The Wheel Specialist turns 10 years old this month, marking a decade since the very first franchised location of this alloy wheel refurbishment success story opened its doors. Being impressed with the business, and spotting an...
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The Wheel Specialist – Annual Conference Report
9th March 2017The Wheel Specialist’s 2017 annual conference got underway this February with figures showing the ever-growing rise in demand for alloy wheel refurbishment and yet another year of huge success for the UK’s only national alloy wheel refurbishment and custom...
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The Wheel Specialist will be opening in Farnborough
30th April 2015To the rescue! A brand new branch of The Wheel Specialist will be opening in Farnborough next month in a bid to save and restore the alloy wheels of local residents. Local couple Alex and Kate Rose decided to invest in their own Franchise of The Wheel S...
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St.Albans business duo buys into nationwide franchise bringing a business like no other to the area
22nd January 2014Highly successful husband and wife team John and Amanda Tice have recently brought a completely unique franchise in St.Albans: The Wheel Specialist. The business provides a top quality alloy wheel refurbishment and customisation service, unique to any o...
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Another Phenomenal Year for Top Franchise & Business Opportunity – The Wheel Specialist
15th January 2014Looking back on 2013 and what a year the Wheel Specialist franchise has had; it’s busy work being the UK’s top alloy wheel repairer. Building upon our strong nationwide coverage, a further four branches have joined the expert alloy wheel customisati...
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You Can If You Think You Can
11th February 2013Yesterday The Wheel Specialist had its 4th annual conference, year on in the network grows extensively, so it’s a great opportunity for each branch young and old to get together, chew the cud, chat over new ideas share and steal shamelessly ideas that...
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Finalists for Best Online Marketing Campaign
26th March 2012After entering the industry renowned rewards, The Wheel Specialist bagged a highly regarded finalist nomination for the Best Online Marketing Campaign at the 2012 Franchise Marketing Awards. As finalists, they faced stiff competition from the lik...
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The Wheel Specialist Network have just welcomed another two franchisees to the network.
9th January 2012The Wheel Specialist Network just keep growing. With new branches opening early in 2012 in East Grinstead and Swansea the nationwide network is growing from strength to strength. The East Grinstead branch is due to open in January this year and t...
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The Wheel Specialist goes from strength to strength with three more franchises opening in the New Year!
14th November 2011As you already know 2012 is going to be a significant year! London is hosting the Olympics! But that’s not the only reason why 2012 is an important year… The Wheel Specialist will see the opening of three new branches at the beginning of the New...
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More Expansion for The Wheel Specialist Network
2nd February 2011The Wheel Specialist Network not only recently welcomed their 11th Franchise to the network but also see current franchisees expanding into multiple territories! The Edinburgh branch is due to open in spring this year. The Wheel Specialist now have a to...
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Pink Wheels Help Fight Breast Cancer
15th December 2008The Wheel Specialist Fareham is raising money for a cancer research charity organisation. Franchisees Sarah and Vernon Kerr of The Wheel Specialist Fareham are going to give 10 per cent of their takings on any full set of new wheels at The Wheel Special...
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""I have owned a TWS franchise now for over eight years. Over the years the franchise network has grown substantially to become the clear market leader. This is not only due to the hard work of individual franchisees but is a testament to the franchise sys..." Read More...
Mark (The Wheel Specialist Nottingham)
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""I started off my journey running the Edinburgh branch of The Wheel Specialist and I absolutely loved it. After receiving an offer a couple of years later to buy my franchise, I decided to treat myself and accepted the proposal. Unfortunately I soon found..." Read More...
Colin (The Wheel Specialist East Kilbride)
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"The model works. We did 7 sets of wheels yesterday and we have only been open 7 weeks! If it carries on like this we will need an extra member of staff sooner than we thought, we are both really pleased." Read More...
Duncan Scott (The Wheel Specialist Colchester)
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"“Business has been fantastic from day one. We took in almost £20k in our first month, which far exceeded my expectations. In the early days, I got so much support in setting up the business. Everything was so well planned that we minimised the setup time an..." Read More...
Andy (The Wheel Specialist Manchester)
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""It has been busier than we could have ever anticipated, we are over the moon!.. We found The Wheel Specialist after looking for a franchise involved in the motor trade, the set-up of working from a fixed premises within our area, giving our customer a wa..." Read More...
Mike & Jon (The Wheel Specialist Cardiff)
Would You Like to Know More?
Receive more information about this franchise opportunity direct from the franchisor by clicking the link below:
Add to Request List There is no cost or obligation associated with this service.Key Facts:
- Opportunities available throughout UK. Master Licensee opportunities available in Europe.
- Franchise
- £60,000
- Yes
- Yes
- Yes
- 27
- 1955
- Yes, from the company, and external
- Member - Expanding
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