Industries 
Summary
Choice Hotels Europe is part of Choice Hotels International, one of the largest and most successful lodging franchisers in the world with over 6,000 hotels in more than 35 countries and territories. With more than 70 years of experience in lodging in a dynamic and fast-paced industry, Choice Hotels is a global leader, constantly introducing innovations that are welcomed by travellers. Choice Hotels maximise hotel revenues using sophisticated marketing, property management systems, and dedicated sales support to ensure hoteliers develop their businesses effectively. In Europe, Choice Hotels International franchise the popular Comfort, Quality, Sleep Inn, and Clarion brands to match every market.

Choice Hotels UK

  Opportunities:
In the UK
  Business Type:
  Minimum Investment:
  Training Provided:
Yes
  Home-based:
Yes
  Part time:
Yes

Company Overview

Choice Hotels Europe is one of the country’s largest lodging franchisors with some 40 properties in the UK and Ireland. And with three distinct brands to choose from – Comfort; Quality; and Clarion – Choice Hotels Europe provides a great match for every market. Delivering thousands of room nights per year to our franchisees, our business is designed to yield tangible results time and again.

Franchise Overview

Choice Hotels Europe in the UK is part of Choice Hotels International®. With over 6,000 hotels in more than 40 countries, Choice Hotels International helps its franchisees develop their businesses by attracting guests who have confidence in its brands. In addition, we offer the know-how gained from 65 years experience of helping hotel owners, investors and operators build their businesses. In a dynamic and fast-paced industry, Choice Hotels International is a global leader, constantly introducing innovations that are welcomed by travellers.

Training

There is a two-part induction: phase 1, office-based, to go through the various modules, systems, programmes, incentives, rate plans, sales, marketing and brand standards which gives a thorough overview of what is expected of operating a hotel under the Choice brand; phase 2 takes place on property with further reinforcement of the above. Following Induction, there will be installation of choiceAdvantage (PMS) for which full support and training is provided.

Daily Life of a Franchisee

Given that Choice predominantly convert existing hotels to one of our brands that is most appropriate for the hotel, the franchisee/owner is not likely to have their daily routine altered, save for having a greater level of support in driving the occupancy and rate coming from Choice liaising with the relevant members of staff on-site.

Full Description

Full Legal Company Name
Choice Hotels Europe, UK
HQ Address

2nd Floor, 67-74 Saffron Hill, London, EC1N 8QX

Telephone
+44 (0)20 7061 9666
Contact
Karen Wade
BFA Membership
None
Company overview

Choice Hotels Europe is one of the country’s largest lodging franchisors with some 40 properties in the UK and Ireland. And with three distinct brands to choose from – Comfort; Quality; and Clarion – Choice Hotels Europe provides a great match for every market. Delivering thousands of room nights per year to our franchisees, our business is designed to yield tangible results time and again.

Investment Currency
GBP £
Training

There is a two-part induction: phase 1, office-based, to go through the various modules, systems, programmes, incentives, rate plans, sales, marketing and brand standards which gives a thorough overview of what is expected of operating a hotel under the Choice brand; phase 2 takes place on property with further reinforcement of the above. Following Induction, there will be installation of choiceAdvantage (PMS) for which full support and training is provided.

Franchise Overview

Choice Hotels Europe in the UK is part of Choice Hotels International®. With over 6,000 hotels in more than 40 countries, Choice Hotels International helps its franchisees develop their businesses by attracting guests who have confidence in its brands. In addition, we offer the know-how gained from 65 years experience of helping hotel owners, investors and operators build their businesses. In a dynamic and fast-paced industry, Choice Hotels International is a global leader, constantly introducing innovations that are welcomed by travellers.

Home Based
Yes
Locations
UK-England
Daily Life of a Franchisee

Given that Choice predominantly convert existing hotels to one of our brands that is most appropriate for the hotel, the franchisee/owner is not likely to have their daily routine altered, save for having a greater level of support in driving the occupancy and rate coming from Choice liaising with the relevant members of staff on-site.

Training Provided
Yes
Part Time
Yes
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