Doner Kebab

Full Description

What is Doner Kebab?

Doner Kebab-1Doner Kebab is a dynamic kebab fast food retailer that maintains a totally classic healthy approach to traditional kebabs. We opened our first store in Berlin in 1988 and spent the next decade perfecting our policies and procedures, our unique blend of traditional spices and exclusive products, and improving our innovative cooking processes, making us the number one kebab stores in Germany and UAE.

Doner Kebab is the most popular take away food in Germany, a country that prides itself on great meats and a wholesome healthy dining experience. Quality ingredients combined with strong brand awareness ensure growth and a loyal repeat customer base.

Our Doner Kebabs are made
from highest quality ingredients!

We use 100% veal, lamb and pure chicken fillets (100% Halal) imported from Germany’s number one Doner Kebab production company “Kaplan Doner”. We use fresh, locally produced vegetables that are prepared daily, and our special Doner Kebab bread.

Doner Kebab 5-1

We are fairly different to the way other operators make their kebabs. The result is a nutritionally sound gourmet food experience that contains virtually no preservatives and can be consumed day and night. With a strong modern brand growing throughout Europe and the UAE, we promote our healthy, fresh, nutritious ingredients, that appeal to a broad market, “Doner Kebab” can only continue to grow and succeed.

To succeed in this business we must:

  • Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. 
  • Control costs at all times, in all areas and implement a conservative approach to growth policy. Although we provide more than enough funding to open more than one outlet, we will work closely with you to ensure a carefully planned expansion.
  • Sell products that are of the highest quality, as well as keeping customers happy with all of our product categories from food to store merchandising.
  • Provide 100% satisfaction to our customers and maintain the level of excellent service.
  • Encourage the two most important values in fast food business: brand and image, as these two ingredients are main drivers in marketing communications.
  • Get access to high-traffic areas near the target market.

Promote good values of company
culture and business philosophy.

Doner Kebab 4-1

Initial Support

  1. Two weeks initial training at the Doner Kebab Head Office and company-owned stores for up to 3 individuals of the franchisee staff. Travel, accommodation and subsistence to be paid by the franchisee.
  2. Final site selection to be approved by Doner Kebab.
  3. 2 week pre-launch training in the franchisee territory for the first store will be provided by Doner Kebab operations personnel.
  4. One week post-launch support including soft opening and launch event, on the job training and store monitoring for the first store.
  5. Technical support in relation to customised store designs and layouts and provision of a full set of customised store designs and layouts, building material sample charts and provision of site development plans.
  6. Supply of lists and specifications of equipment, furniture, fixtures and fittings.
  7. Supply and customisation of software programs such as POS, accounting, reporting and others. To be paid for by the franchisee additional to the franchise fee.
  8. Doner Kebab to provide advice and guidance in relation to launch marketing program and customised marketing plan, design and artwork.

Doner Kebab 3-1Unique Business Proposition 

  • Doner Kebab has several advantages not least our significant stand-out customer food experience. 
  • Strong established proven product and brand.
  • Unique “fusion” concept of meat and sauce.
  • Original German Doner meat and chicken with secret spices.
  • Special recipes sauces from Germany.
  • Supporting merchandise items that support the company’s brand building.
  • Original Doner Kebab bread.

 

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In Summary:

Description:
Doner Kebab specialises in retailing delicious, healthy kebabs made only from ingredients of the highest quality. We are offering you the chance to greatly increase your income by franchising with us.
Opportunities:
In the UK.
Business Type:
Franchise
Minimum Investment:
£45,000
Training Provided:
Yes
Home-based:
Yes
Part-time:
Yes