Boutique fitness brand TRIB3 today unveiled plans to open its new global headquarters and flagship studio in the heart of Manchester’s innovation district, Circle Square. TRIB3 will occupy more than 8,500 sq ft in one of Circle Square’s most unique spaces, the North Pavilion.

Circle Square is a thriving new neighbourhood which, when complete, will boast over 1,700 new homes, 1.2 million sq ft of workspace and over 100,000 sq ft of retail and leisure space, including a variety of restaurants, boutiques and bars.

Our CEO and founder Kevin Yates says: ‘Circle Square is a perfect destination for TRIB3 with our new training academy and group headquarters. Innovation and community are some of our most important brand pillars so to be in the heart of Manchester’s hub of technology and transformation is really exciting for us. Our design team are now creating something very unique for the people of Manchester.’

The Circle Square store will feature the largest studio space that the TRIB3 community has ever had access to, with 60 spots available per session. Plus, as well as being home to the group’s new headquarters, it will be the location for the TRIB3 Academy from which the organisation will deliver expert training and content for its teams, coaches and franchise partners. The Academy will house a custom recording studio as a platform for delivery of the brand’s soon-to-launch virtual fitness offering, TRIB3 Live, as well as being a hub for media and content creation.

‘Circle Square and the TRIB3 Academy will be our centre of excellence for training and content production ensuring our franchise partners and coaching team have access to the best possible support and education to deliver our world-class product’ explains Chief Experience Officer, Matteo Cerruti. ‘This is such an important and critical part of the TRIB3 vision. As well as being the epicentre for all of our programming, this will be where all team members come to get trained and cultured in the TRIB3 brand. We are excited to get the Academy live and see how it supports and empowers our franchise partners and their teams, globally.’

Circle Square is a joint venture between Bruntwood SciTech and Vita Group. Tom Renn, Managing Director, Bruntwood SciTech – Manchester, said: “We’re thrilled to be welcoming TRIB3 to Manchester and can’t wait for them to open at Circle Square. We’re creating a vibrant, new neighbourhood that is home to some of the city’s most unique and innovative names, so with its nightclub-style gym studios TRIB3 is the perfect addition and we can’t wait for them to open their doors next year.

TRIB3 will also shortly announce a second location in Manchester set within the Qbic hotel development just off Deansgate offering another iconic location for people to experience the brand’s unmissable workout concept within the city.

TRIB3 offers instructor-led 45-minute HIIT workouts, uniquely programmed across it’s custom TRI training system: Treadmills, Resistance & Intensity. Customers can expect to burn up to 1,000 calories per session with real-time progress tracking through heart rate monitors, in-studio displays and the brand’s bespoke SWEAT app. Underpinned by specially curated playlists from the TRIB3 DJ, signature scents and custom lighting, TRIB3 is retailing a new, unmissable workout experience in the heart of Manchester.