Lynne Rawlinson previously Marketing Manager for Motionlab Marketing and The FIT Show brings a wealth of digital and social marketing experience to Business Doctors Franchising Ltd, as it continues its transformation into a UK-leading, franchising network.

Lynne is based at the head quarters in St Helens and takes up her post with immediate effect.

With responsibility for the company’s overall marketing strategy and execution, overseeing the brand, user engagement, events and providing marketing support for the growing network.

Matthew Levington, managing director, said: “We are delighted to confirm Lynne as Brand Manager at Business Doctors Franchising. Lynne has an excellent track record, and brings a wealth of digital marketing expertise that will really help us continue to drive forward our ambitious growth plans.”

Lynne began her marketing career with CCA Occasions based in Preston and was instrumental in the company’s acquisition in 2007 by The Taylor Company, one of the largest privately owned companies in the United States.

Working closely with The Taylor Corporation provided Lynne with a sound digital marketing knowledge that was more recently strengthened during her employment with Motionlab, one of the leading marketing agencies in the North West.

During her employment with Motionlab, Lynne headed up marketing for an inaugural trade event show which attracted almost 6,000 visitors through digital and social marketing, resulting in them being awarded “Best Trade Show Launch” by the AEO (Association of Event Organisers).