Card Connection has today announced it has launched a new management focused business strategy to help its franchisees maximise profits.

“Up until now, Card Connection franchisees have distributed our extensive range of quality greeting cards and gifts to retail outlets throughout Britain,” confirms Andrew Cutler, franchise director, at Card Connection.  “This is a simple business model and has provided an excellent living for our franchisees.  However, our most successful franchisees employ a small team of staff to pack and distribute cards from a warehouse, using liveried vans.  By taking advantage of the economies of scale achieved by running a larger operation, these businesses have significantly improved their profit margins and therefore, we plan to help our other franchisees by rolling out this strategy country-wide.”

“In this way, Card Connection is shifting from being simply a ‘distribution’ franchise to one where franchisees will be managers of their own mini-businesses,” continues Cutler.  “However, as Card Connection will continue to provide all the support of a successful and experienced franchisor, this presents some exciting opportunities for those who are looking at purchasing territories in the near future.”

Cutler concludes: “Indications show that our economy is set to become a more challenging place to conduct business.  We believe our new management focused strategy combined with the fact that the greeting card sector is essentially a recession-proof industry, will help our franchisees not only to exceed their current profit margins significantly but allow them to grow their businesses at a rate not seen in other industries.  That makes a Card Connection franchise a very exciting prospect.”