Leading greeting card publisher and franchisor, Card Connection, has today announced that its franchise director, Andrew Cutler has taken over the added responsibility for sales and national accounts at the company.

Andrew, who currently works with Card Connection’s franchisees to grow the profitability of their individual businesses, now also takes over the management and development of the company’s national account network which includes the likes of Netto, Budgens, Londis, Spar and Shell.

“Andrew joined the company earlier this year,” confirms Robina Every, managing director of Card Connection, “and his extensive experience in the industry means he is well placed to drive growth in our franchisees’ businesses and further develop our national account network for the benefit of the company as a whole.”

Before joining Card Connection Cutler held senior positions in a number of organisations including the luxury goods franchising sector.  He explains: “One of the keys to the profitability and growth of Card Connection’s franchises is the strength of our national account network.  Although our independent retail customers are particularly important, volume sales come from large, chain outlets and leads into these types of stores are key business opportunities for our franchisees.

“One of the advantages of the greeting card market is that it is essentially a recession proof industry,” continues Cutler.  “However, with tough economic times anticipated for sometime to come it is essential we continue to provide the highest quality merchandising service to our valued national retail customers.  I will be working closely with our franchisees in the coming months to implement strategies to further improve our services which will provide financial benefits to both retailers and our franchisees alike.”