Matt Sidwell has joined the Auditel Cost and Purchase Management Consultancy Franchise – www.auditelfranchise.co.uk – in the brand new post of Business Coach to their network of over 170 Auditel Affiliates.

A recent survey indicates that when coaching is added to the training programmes, improvement in day-to-day work performance increases by 88%. With the tripling in the number of franchisees over the past five years, the company believes that Matt will be a valuable addition to Auditel’s coaching and mentoring team.

Matt’s experience over the past 17 years has been in high level and challenging environments with business owners, from sole traders to multi-million pound companies and the professional services sector. He has provided solutions to hundreds of organisations including strategic planning, risk management, sales training, marketing strategies and team development work.

During this time, Matt started his own coaching business, providing personal executive and sports coaching services. His work involved creating development plans and providing mentoring programmes to create new performance habits.

Auditel’s Managing Director Chris Allison comments: “We are delighted to welcome Matt to our Head Office team as Business Coach to our Affiliates. He is very aware that Auditel is the market leader in cost and purchase management and looks forward to adding his breadth of management and coaching experience to strengthen further our position in the industry.”

Matt says: “I am really looking forward to joining Auditel. I will be working with the franchisees to help identify their strengths and manage their weaknesses and to set achievable goals. My role is to help our affiliates realise their full potential and maximise the business opportunities this exciting profession offers.”

Chris Allison adds “Having known Matt for a number of years and what he has achieved in his own business in a very similar market to us, I have no doubt that his expertise will help us achieve our ambitious 5 year plan of expansion.”

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