White 7 Experience of Shrewsbury provides chauffeured limousines and complete hospitality packages for weddings, corporate travel, fine dining and major sporting events, having gone from strength to strength since its official launch three years ago.

The firm will now have a new outlet in Guildford, Surrey, after first franchisee Paul Smart, who has over three decades experience in marketing and sales, signed on the dotted line in Shrewsbury this week.

White 7 founding director Anthony Randall, said: “A great deal of effort has been put into forming and developing this company over a relatively short period of time, with the sole purpose of expanding the brand across the UK having been a priority from the very beginning.

“We are delighted that Paul can see the brand value and future potential of his White 7 franchise and that he recognises the core elements of convenience, confidentiality and quality of service offered by the company.

“Following lengthy consultations, we were very particular in vetting potential candidates to represent us in strategic locations across the UK, so we are absolutely thrilled and excited by this appointment and are confident that it will be a huge success in the south of the country.”

White 7 is a major partner in the British Chauffeurs Guild, teaming up to offer dedicated driver training courses to professional chauffeurs and Paul’s first job will be to undergo a full training programme on this scheme.

Family man Paul Smart, who has three children and two grand children, added: “My location in Guildford provides a very busy area being so close to London, as well as being ideally situated for Gatwick and Heathrow airports, together with an increase in many corporate flights into Farnborough, so there is great potential for expansion in the future.

“Having worked in Australia for many years I looked hard and long for a business venture on my return to the UK and was very impressed with the enthusiasm and future business plans of White 7, so I am really looking forward to becoming involved and hopefully benefitting from the full backing and support of the team here in Shrewsbury.”

White 7 has been a great success in Shropshire since its inception, having a fleet of luxury BMW vehicles, specified with M-Sport features for performance and economy and automatic gearboxes for a smooth ride, all matching in colour, fitments and refinery and all supplied by Rybrook BMW of Shrewsbury, with whom they have a close working relationship.

Paul’s first vehicle will be a gleaming white BMW 730 limousine with cream interior and many bespoke features fitted including drinks cabinets and window blinds, to provide comfort, privacy and security to his clients. He will also have access to similar vehicles and professional drivers for larger occasions such as weddings.

Over the past three years White 7 has formed several partnerships with hotels and restaurants throughout Shropshire enabling them to provide a complete service to diners and guests who can be collected from home, taken to their chosen venue and then returned home, all in safety and style.