True to their namesake, Kingston and Staines based signage and graphics company, FASTSIGNS®, worked speedily all through the night on Tuesday 11 August to re-brand The Merlin Entertainments London Eye ready for its big unveiling on Wednesday 12 August.

Mark Phelps, owner of FASTSIGNS on Ewell Road, Surbiton and his team of 12 fitters worked from 11pm till 8am the next day to replace vinyl graphics on the London

Eye, which has just been rebranded to incorporate the name of owner The Merlin Entertainments Group. They also replaced all the vinyl graphics on the ‘Silver Bonito’ cruiser, which offers London Eye passengers trips along the Thames as part of the experience.

Courtney Cooke, London Eye said: “FASTSIGNS did a fantastic job. Our schedule was very tight and there was a very small window of opportunity to carry out the work.  We were impressed with their ‘can do’ attitude and professionalism.”

Mark Phelps, Owner of FASTSIGNS said: “We were very lucky that it didn’t rain and the job went very smoothly.  The team are tired but satisfied with a job well done. We are proud to be chosen for such a prestigious project.”

There are 32 capsules that make up the London Eye, which is approaching its 10 year anniversary this year and draws 3.75 million visitors each year. The inspiration for the new identity came from the iris of a human eye, bursting with the activity, the constant life and vibrancy of London.