This month, SmartPA Partner Lynn Williamson featured in her local newspaper – The Chester Chronicle.

A busy mum-of-two has fulfilled her life-long ambition to own and manage her own business by launching a virtual PA service.

Lynn Williamson, of Mickle Trafford, worked in a senior position for a brewery chain for 24 years, often involving extensive travel and periods away from home – making it a challenge to strike the right work/life balance for her and her daughters Imogen, eight and Ella, six.

Now, after starting her own SmartPA business, Lynn can work with clients dotted around the globe, all from the comfort of her own home.

She said: “I get to rise to the challenge of making my business a success whilst my girls now have a mum who can take them to school in the morning.

“I work in a number of business and professional sectors including law, education, event management and retail. My roles vary from client to client, from marketing, managing websites, supporting HR systems to raising and chasing invoices. I’m extremely motivated to succeed and each day brings varied and enjoyable challenges.”

SmartPA offer PA, secretarial and administrative expertise and outsourced back office support to business communities around the world and Lynn is also part of its wider initiative to help women get back to work.

The company has pledged to get 25,000 in the UK women back to work over the next three years through technology and training – notably through SmartPA Home. Users can enjoy bypassing the increasing costs of childcare and travel, alongside a better work/life balance.

CEO Andrew Wright said: “SmartPA are thrilled to have Lynn launching her business in Cheshire and Manchester. Her impressive experience and drive make her the perfect candidate to bring SmartPA to the area and deliver expert services.”

Lynn added: “It was important to me to launch a service that would be beneficial to the local business community. We provide an expert service that guarantees maximum productivity within the back office function, whilst reducing costs. Our flexibility means businesses can scale support up or down, depending on their needs – ensuring you never pay more than what you use.”