Edward Kennedy of eDivert explains why franchises charge a monthly fee.

So, you understand paying your initial investment to buy a franchise, but you’re not sure what the on-going monthly royalty fee is for.

“Where does that money go and how will that benefit me?”

When considering buying a franchise, you should bear in mind the rate of return on your investment in both time and money. The monthly fees you pay help your business to grow more quickly, and if the amount seems reasonable versus rate of growth, then you should feel safer in your decision.

There are many things that Head Office of a franchise such as eDivert does to make the franchisees more successful. After all, overall brand success depends on the success of the network of franchisees.

A large part of the money received is reinvested into growth. A bigger network leads to a bigger market presence, which enhances brand image. The more businesses that hear about eDivert, for example, the easier it is for franchisees to land contracts, boosting their sales.

At eDivert, we also run Motivation Mondays, a webinar every Monday that any and all franchisees can attend, covering a wide range of subjects to enhance your business.

Head office also provides support and advice, ensuring you’ve got someone to turn to if you’re not sure about any aspect of your business.

For example, you’ve had an enquiry for a social media management package, but you are not sure what questions you should ask to provide your customer with the right quotation.

Head office and the franchise network are there to help you to weigh up the different factors you should think of to ensure your quotations are fair for the work you are going to carry out, and yet competitive enough to ensure the customer will come on board with you.

At eDivert, we also develop marketing email packages to help franchisees market their services, plus we regularly update our printed marketing materials.

…And, of course, on top of all that, we manage the whole franchise network.