Why do the general public continue to put up with an industry that has failed to change?

Well, the answer is fairly simple; because there is no alternative that they know about or have experienced.

Now, if you have read our blogs, you will know that we don’t knock the competition. That’s not for us to do and it does not fit in with our company ethics. But on this one-off occasion, I need to point some things out to you and any future franchise applicants considering a My Window Cleaner franchise.

What prompted me to write this is that there has been a common thread in my meetings. “What about the competition?” or “Haven’t most households already got a window cleaner?” are the normal first questions. Yes, there is competition and yes, many households already have a window cleaner. But not like us.

Ask yourself about your own experiences, that of family, friends and neighbours. Then ask nine simple questions that potential customers will consider….

1. How long have they been operating for? (23 years in our case!)

2. Do they have a brand?

3. Do they have branded vehicles and uniforms?

4. Will I know when they are turning up?

5. Do they have a professional looking website?

6. Do they have a full time Customer Service Team I can call anytime?

7. Do they have simple online payments?

8. Do they offer inside cleaning, conservatory valets, decking and driveway jet washing?

9. Do they have somewhere that customers can leave reviews for potential clients to see?

If your local window cleaner has all the above, then yes, you have competition. If not, then you will be unique in your territory & will stand out a mile.

Look, at the end of the day, clean windows is a given. It’s about the quality of service, the communication, the brand, the software that drives efficiency, the online payments, the great marketing etc., which customers & franchise owners desire & benefit from.

So, let’s back up the words with some facts. Below is the customer growth chart for Bournemouth. Since Josh has started, he has won 231 new customers. That is 46.2 new customers every month & growth through organic growth and word of mouth is now gaining momentum. In terms of marketing spend, each one of these “organic” customers is FREE.

Just to show you that it is not a fluke, below is Canterbury’s growth chart. Alan’s business plan target was to win 40 new customers a month; he is achieving 42.3. Where there is marketing spend, there is growth in customer numbers. They just need to know we are here!