Live-in care provider, Promedica24, has been nominated as a finalist for the Best Print Advert Award at the Franchise Marketing Awards 2019.

Covering almost every franchised industry, the Franchise Marketing Awards look at praising innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees. It is also an opportunity to celebrate the level of marketing expertise that is provided to franchisees, enabling them to further develop their businesses.

Promedica24 has been shortlisted for the print advert that appeared in The Times, in April. The advertorial promotes the quality live-in care services and highlights their benefits.

The first benefit the advert covers is the ability for clients to remain at home with pets. Agingcare report that animals can help reduce stress, lower blood pressure, and increase social interaction and physical activity. Pets provide other intangibles too. “Dogs and cats live very much in the present,” says psychotherapist Dr Jay P. Granat. “They don’t worry about tomorrow, which can be a very scary concept for an older person. An animal embodies that sense of here and now, and it tends to rub off on people.”

Secondly, the advert showcases that care at home, provided by a trusted and compassionate carer, relieves the strain on the wider family. As health deteriorates, the pressure can mount for the family trying to keep their loved one at home. Eventually, this pressure become unbearable, forcing the family to see a care home as their only and inevitable solution. This is a deeply troubling time for all families and a decision that could be avoided if they were aware of other care options available.

Charles Inett, Promedica24 Marketing Manager commented: “Being shortlisted for the Franchise Marketing Awards is an excellent opportunity to emphasise the importance of a continuous development in the growth of franchise business opportunities.

“We aim to demonstrate the relevance of live-in care and how it has been crucial in the lives of many of those we care for. As a franchise, we are also committed to inspire prospective entrepreneurs and to share the benefits of engaging in this type of business.”

Winners will be announced at The National Franchise Exhibition at the NEC, Birmingham, on Friday 4 October.

Established 15 years ago, Promedica24 has cared for over 30,000 clients, with care workers carefully matched to individuals based on their personality and preferences. Today, the live-in care provider has over 140 franchises in the UK and Germany.

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