Sports education business launches in Wolverhampton.

As part of its expansion plans, SportsCool is set to begin working with primary schools across Wolverhampton to enhance the delivery of curricular and extra-curricular physical education.

The new Wolverhampton operation will deliver a range of sports activities, ranging from fencing and archery to ultimate frisbee and tri-golf.

Currently, SportsCool has 28 operations across the whole of the UK and the plan for the next 12 months to open 20 new franchises in all parts of the UK.

Headed by David Bain, a former professional boxer, the company is looking forward making a difference and expanding its operations.

David said; I’m passionate about making a real difference in the lives of young people in Wolverhampton. SportsCool’s vision is all about boosting the mental, physical, and emotional wellbeing of children.

“There is a sport out there for everybody, it’s a question of finding it and encouraging youngsters to get involved and get active.”

SportsCool national director Lee Lysons said: “We’re really excited about opening our franchise in Wolverhampton as part of our national plans for growth. The service we offer can benefit schoolchildren across the city and its surrounding communities.

“We’ve witnessed solid growth over the last 12 months and as a result we are now set to accelerate that programme further, with plans to open 20 more franchises in 2022.

“At SportsCool we believe that sports education is fundamental to a child’s development and for 15 years we have been working with primary schools to that end.

“We also believe that every child should have the chance to participate, progress and achieve in physical activities. This in turn has a profound effect on self-esteem, confidence, motivation, physical aptitude, and all-round mental and physical health.

“We use positive rewards in everything that we do, our sessions raise aspirations, are accessible to all, and, most of all, they are fun. As a result, we see the youngsters that we work with blossom into confident, healthy and aspiring individuals.”

He added: “We are also giving people the opportunity to make a career of something that they love, setting up a coaching company, confident in the training, support and business development that we give them.

“We are with them every step of their business journey. We look for people with passion, who want to make a real difference to children. That is at the heart of everything we do.