Following the uncertainty of 2020, the franchise is looking ahead to the next 12 months and is confident that the chauffeur vehicle service will see an increase in demand throughout the year.

White 7 commenced trading in 2012 as a singular location in Shrewsbury with the view of ascertaining market reaction in the executive chauffeur vehicle market. With the view of taking the company nationally via a franchise structure at a later date based on our experiences locally. We decided that it would be important to attain national awards which would further confirm that our strategy was appropriate. As such in 2013 and 2014 we entered the nationally recognised automotive industry awards in London and received Gold and Silver commendations respectively for marketing and innovation in recognition of our company’s style and service proposition to clients.

This success confirmed that our business proposition was justified and in 2016 we formed the new company White 7 (UK) Ltd. which is now the franchise company for our national expansion.

Of course it is understandable that prospective franchisees are concerned as to the effects of Covid 19 on any business they are considering as a future career. Certainly 2020 has been a difficult year for many companies whether local businesses or multi national organisations. However it would appear that with the introduction of vaccines and from different sources, 2021 will be a much better year particularly in the second quarter going forward. As such business strategy is all about the future not the past and we believe that quality executive chauffeur vehicle companies such as White 7 will be in strong demand as we recover from the pandemic.

We know that companies will want their executives and senior management to travel to appointments and the airports in safety, private clients will want to continue to use our services for their personal celebrations and the wedding market will be expansive because of the deferments emanating from 2019 and 2020. Our service is best described in three key words – ‘Comfort, Convenience, Confidentiality.’ These are the sentiments we demonstrate to our clients which in part is provided by the selection of the award winning BMW 7 Series and of course in White. The other important component is the chauffeur which when combined with the excellent BMW 7 Series is a service second to none.

The world of White 7 awaits you.