New Hometyre Franchisee Makes Two Big Moves

Success Story

“When Sergio flew over from Turkey to find out about the brand and service during late 2018, we recognised that he certainly had the right attributes and enthusiasm for us, but that joining the network in the UK was probably a big ask. He’d seen what we were doing a few years previously and had tried to mirror it in the capital, Istanbul. With the market a number of years behind the UK, he discovered that local motorists simply weren’t yet receptive to a mobile tyre service and diversified into a slightly different sector.

The draw to this business and brand remained so strong for him though that not only did he fly over to discover more, he also asked us where we think he should operate it over here! Mentioning Bristol as a suitable location, he took note, left our meeting in Shrewsbury and drove immediately south to check out the city.

Roll on just five months and Sergio had jumped through proverbial rings of fire to make the move with his family – selling a property at home and securing another in Portishead along the way – as well as dealing with all of the UK Home office requirements. Franchise agreement signed and training scheduled he’d literally worked tirelessly for months.

Day one of trading was Friday 28th June 2019. Bear in mind this is a person with not only no family or friend network in the area, but he was also completely new to Bristol and the UK too! From the very outset, Sergio has followed every element of the model and training and presented himself as a friendly, helpful and enthusiastic individual that customers absolutely love.

As we write today, at his seventh trading month point, his business is literally excelling and currently trading at month 28 projection levels! Testament both to his dedication and desire, plus his complete adhesion to the model – as well as proving how well the service is now received by our buying public!”