Can you tell me about the origins of the Belvoir brand?

After teaching for seven years in Kenya, Belvoir was formed in 1995 by Mike Goddard, who had previously returned to England in 1979 to accept a commission with the Royal Air Force. After 17 years of service, during which he advanced to the rank of Wing Commander, he chose to leave because he felt he was being asked to do more administrative work than teaching.

He and his wife, Stephanie, started Belvoir, but they hadn’t considered turning it into a franchise until a friend in the veterans’ resettlement field recommended it. Goddard started his first franchise in 1996 in Moray, Scotland, and quickly had a network of 12 franchisees, all of whom were ex-military, catering to the growing population of veterans searching for jobs.

When the London Stock Exchange opened its AIM market in 2000, Belvoir was the first home lettings agency to list there. The franchise network drew investors when it went public in February 2012, and that money went towards Belvoir’s aggressive growth aspirations.

The Belvoir franchise model

Belvoir’s primary objective while working with franchisees is to pair them with the optimal region and location, as well as help them create a sustainable business strategy. Franchisees are prepared for the possible market and any challenges they may face by conducting extensive research on the region where their business will be located.

Belvoir can save a potential franchisee the trouble and money of establishing up shop in a location that won’t support it thanks to its ready access to accurate statistical data covering the whole United Kingdom.

The final price of a Belvoir franchise might range from £150,000 to £200,000, depending on the location and the franchise type selected. A monthly administration fee of 12% is charged.

To help franchisees expand their businesses, Belvoir may contribute up to 50% of the capital needed to purchase new sales and lettings portfolios.

How does Belvoir help its franchisees succeed?

Potential franchisees can start the process by contacting Belvoir Recruiting and then attending one of the franchise’s exploration days in Grantham, Lincolnshire. All the information a potential franchisee needs to know about the Belvoir business model, the franchisee support staff, and other franchisees will be presented at this time.

An intense three-week training programme at Belvoir’s headquarters will get franchisees started on the route to BTEC Level 2 certification once an agreement is achieved. Professional instructors and the Belvoir service team are always available to give guidance and instruction.

Franchisees can maintain relationships with one another through quarterly business meetings.

Belvoir pairs each new franchise partner with an experienced business development mentor who can help them get their firm ready to trade and provide a solid foundation from which to expand.

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Key Facts:

Available across the UK
Business Type:
Minimum Investment:
Training Provided:
Part time:
Number Of Outlets:
In Business Since:
Funding Support:
Operating Fee:
Management Service Fee (MSF) of 12% of your turnover
BFA Membership:
Member - Established
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