Our Story

We opened our first store in 2010, during that first year we honed our coffee skills & refined our model until we felt ready to take on a second site.

The second store opened in 2012 in Kettering directly next door to a brand-new Costa Coffee. But as time went by we became busier & busier, in fact during many day parts we were busier than Costa.

This gave us a huge amount of confidence in our brand and model, so we continued to open new stores. Quite often these were next door to major Coffee brands (Peterborough, Northampton, Wellingborough).

Then in 2017, we opened our Flagship store at Rushden Lakes, a huge retail and leisure development in Northamptonshire.

And goodness me we were a tad busy, this store broke all of our sales records & presented us with some huge operational challenges in terms of sales volumes and maintaining service levels.

Since then we have continued to grow to Eleven stores by 2019, we have since signed on our first Drive-thru unit, making our brand the first to have the strength of covenant to get a new build drive-thru over the line.

Our Brand

Our brand is synonymous with authentic values, put simply, we are here to provide better service, better coffee & better food, than the generic brands.

Our design team will always embrace the essence of a building first before we look at refit plans. This gives us unique sites that still retain brand-specific touchpoints, such as Georgian wall panelling & exposed brick.

We are coffee fanatics, but we are not coffee snobs, the customer comes first in everything that we do.

The weather in the UK drives many habits and therefore directly impacts sales, it is vital that the product offer will sustain the business 365 days a year.

Our brand offers this year-round revenue & not only appeals to the ‘Grey £’ but also to the core family market & younger clientele.

Our Support

The support systems, processes and routines that we have put in place, are second to none in the UK coffee sector. In fact we would gladly put them up against any coffee business in the world.
This is a huge part of the foundation, that has allowed us to expand geographically whilst maintaining consistent customer feedback & revenue patterns.

Our metrics / KPIs and cloud processes are all designed to put the customer & front-line team members first. We have seamless cloud-based operational systems with integrated automation to facilitate quick solutions to everyday issues.

Our internal communication systems are also designed to keep the team members focused on the customer & allow everyone to celebrate. success and share best practices.

The franchisee and the store teams receive regular weekly & monthly Dashboards with key metrics presented in a way that makes it easy to understand how the store can improve & how it sits within the wider peer group.

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