Bring Bft’s Science-based Training Program To Your Community

Founded in 2017 in Melbourne, Australia by fitness industry veteran Cameron Falloon, BFT offers a community-based 50-minute functional training and strength-based program across 13 workouts. BFT uses science and technology-based training techniques to drive individual member health goals in an inclusive, coach-led group environment. By combining cardio with resistance programs, members benefit from training a different energy system and different muscle types every day to diversify movement patterns that aim to reduce fat and create lean muscle. Members get the very best, most effective workout by learning how to fully utilize the best-in-class equipment BFT offers, from barbells, squat racks, kettlebells, slamballs, plyometric boxes, and battle ropes, to resistance bands, Concept 2 SkiErg’s, RowErgs, and bikes.

Internationally Recognized Brand

BFT’s highly effective functional training program and franchise model have led to widespread success across four countries – and we’re just getting started! First-to-market and area development opportunities are available across major APAC markets.

Smart Investment

Not only does BFT’s offering mean you can market to everyone, but you can also enjoy a low-cost entry, a recurring revenue model, strong EBITDA margins, and confidence in our team which has decades of experience in wellness & fitness franchising. We know how to grow household name brands.

Science-based Approach

Our program uses proven scientifically validated training methodologies to develop our 13 varied programs into 8-week progressive training blocks. Each training block’s foundation uses validated periodization principles and progressive overload to provide BFT members with the best chance to achieve their health and fitness goals. These are the same periodization and progressive overload principles and methodologies that are employed by conditioning coaches around the world to train elite athletes!

Expert & Extensive Support

Our team has the resources, network and platform to ensure your continued growth & support. We’ll guide you through the entire opening process, from site selection, lease negotiation, and construction, to recruiting your studio staff and activating your sales process and marketing strategy. We provide extensive ongoing training, weekly & monthly update webinars, and one-on-one support as your business matures.

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Key Facts:

Available across the UK
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Training Provided:
Part time:
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