About Dum Dum

Dum Dums created the world’s first artisan baked doughnut and is now looking for franchise partners to secure territories in the UK. Made with only natural ingredients and yet uncompromising on irresistible deliciousness, Dum Dum Donuts offers beautifully baked (not fried) handmade doughnuts to a growing legion of our loyal fans across the UK.

We use the very best in cooking technology to control ingredients rather than the method of simply submerging the product in oil. Dum Dum Donuts are significantly lower in fat (half the fat in some instances) than our competitors thanks to our traditional patisserie-based baking process – so unique that it is patented in Europe and the US.

What’s different about Dum Dum Donuts is that they have taken a traditional market and applied a modern twist, a new look with flavour options and trends that pique the imagination of a loyal and growing Dum Dum fan base. In addition to all this, Dum Dum Donuts is training high-end coffee roasters ready to support franchisees with franchise roll-outs across the UK.

The Operating Model

The operating model is simple, a small A1 unit, a high footfall location, donuts delivered fresh every day and stored at ambient room temperature. Display is extremely important as seeing is believing. All you need then is great staff who can serve the customers. Complimentary sales include Volcano Coffee, cold drinks, milkshakes and ice cream.


The available locations are coming in fast, from carts in Tube stations to kiosks in malls, outside cabins and traditional stores.

Return on Investment

The returns are sweet with no VAT on doughnuts, a low-cost staffing model, small footprint opportunities, a low-cost start-up and a loyal customer base who go crazy over our delicious baked doughnuts, a 20% earnings before interest, tax, depreciation and amortisation is well within reach.

Our Focus is You

We are committed to helping you to be successful and make money. Our low management fee of 6% and our commitment not to take rebates to ensure your operating costs are as low as possible and bring a fresh approach to the franchise partnership.

A Unique Franchise Opportunity

We are the only baked donut in the world which makes us very hard to copy. Our patented baking process has taken 20 years to develop, Donutterie is a word created by our founder and trademarked by us. Our hand-baked, all-natural ingredient doughnuts and cronuts are the “Best Donuts in the World!”

Our Support is Personal.

Our team of experts will be with you every step of the way, our founder is very much involved in all aspects of the business and we have a team of business partners lined up to help you with every aspect of setting up and running your business.

Be Part of our Growth

We will open lots of successful stores but we don’t want our franchisees to be just a number, hence we are looking for ambitious multiple operators to join our team.

Would You Like to Know More?

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Key Facts:

Available across the UK
Business Type:
Minimum Investment:
Training Provided:
Part time:
Funding Support:
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