About I Am Döner

I am Döner is a premium award-winning quick service kebab brand. Under its bold brand is a menu comprising its own Döner kebab, made with a unique bread recipe and signatory sauces, as well as salad bowls, rice bowls and street cart fries.

It is estimated that 1.3 million kebabs are consumed every day in the UK, so this is a fantastic chance to grab a piece of this large pie with a modern kebab shop featuring:

• Halal-certified, vegan & gluten-free options
• A clean, compact operation
• Kiosk and pre-order technology
• An inclusive and sustainable brand
• Low food and labour costs, delivering excellent returns

Unlike the other kebab shops, this non-stereotypical kebab brand does not feature the kebab spit, which is associated with the negatives of the dirty kebab offer and a major source of food wastage and additional upfront and ongoing costs.

I am Döner is a flexible concept that can occupy as little as 150 sq ft in its kiosk format, up to 1,500 sq ft in its fast-casual setup, generating strong takeaway and delivery sales in any format. Customers can click and collect and order in-store from self-ordering kiosks.

Capex per site is roughly half the size of other branded kebab restaurants. This, combined with very low operating costs, has historically delivered an industry-leading ROI in the existing estate.

The I Am Döner Franchise Opportunity

As part of our expansion strategy, we are looking for motivated franchise partners who have the experience and resources to build the I am Döner business across the UK.

Whilst we will consider individual sites, ideally, we like to work with franchisees who can commit to multiple stores.

Fees will depend on the size and potential of the opportunity, among others. As a general rule, the following fee structure will apply:

• Management service fee: 6% of net turnover ex VAT
• Franchise fee: £17,500 ex VAT per location
• Marketing levy: 2% of net turnover ex VAT
• Average investment: £131,250 – £190,250

I am Doner can be operated from limited seating takeaway stores of circa 500 sq ft or no seating food hall or food market sites of as little as 150 sq ft. It can also be stretched to a fast-casual format of about 1,000 sq ft to capture more sit-down trade in high-footfall city centre areas.

Such flexibility contributes to I Am Döner’s scalability and it makes it an ideal option for existing operators looking to diversify or reinvest. It is equally suited to ambitious new operators with the skill set and motivation to grow with I Am Döner as it expands.

The I Am Döner franchise key franchise USPs

I am Döner addresses current market trends and exploits opportunities with a branded, systematic and scalable operation, providing enormous upside:

• No doner spit (= less wastage)
• Balanced kebab meals suited to multiple dietary requirements; Halal certified, vegan & gluten-free options
• Higher EBITDA margin % vs. category
• Can operate from just 150 sq ft, low capex and running costs
• Pre-shaved kebab meats = can run without extraction
• Lean compact operation
• Kiosk & pre-order technology