Business Overview

Based on founder Andy Cheetham’s experience as a six-time franchisor and his years of experience advising numerous franchise brands, Lime Licencing Group has a strong franchising history. Lime Licencing Group now employs a group of franchising experts, and the business has a network of regional offices across the UK.

Since 2011, the business has developed into a specialised franchise consultancy, recruiting over 2,500 franchisees for its clients.

Franchise Services

The Lime Licencing Group offers a range of consulting services that are specially tailored for franchise brands that are new to franchising or those that are still expanding their networks.

To help a new franchisor be fully compliant legally, financially, and perhaps most importantly credibility-wise before they start recruiting the network, the company has an 8-week blueprint that is implemented internally.

Once established, Limes’ team of six franchise recruiters in the UK uses franchise marketing and public relations (PR) in conjunction with a recruitment service to create franchise networks for their clients.

As a full-service agency, Lime offers its clients an outsourced service that includes help with network management and franchise resales and covers every aspect of expanding a franchise network.

We collaborate with you in a variety of ways, including:

  • Feasibility studies
  • Intellectual property & trademarks
  • Information memorandum licensing sector policy
  • Franchise prospectus
  • Operational manuals
  • Maps of franchise territories
  • Franchise agreements
  • Welcome packs
  • Franchise recruitment campaign
  • Public relations & press
  • Solutions for network performance issues
  • Franchisee network management
  • Resales of franchises


“Andy has a vast amount of experience and knowledge in relation to all areas of franchising from setting up new franchise businesses to troubleshooting existing ones. ….. we have worked together on a number of franchise businesses. Andy is very pragmatic and really understands all aspects of the franchise business. I would not hesitate (and do not hesitate) to recommend clients to speak to Andy. The best in the business!” – Sharon Needle, Managing Partner, The Needle Partnership LLP

“Kevin was always a pleasure to work with, he brought experience, knowledge and certainly a great sense of humour. Kevin taught me many new skills which I adopt today. Kevin has a very positive and professional attitude with everything he does”. – Craig Spencer Sales Director North Quadient

“Andy is professional, ethical and practical in his approach to franchising and has fun doing it. He has a wealth of hands-on experience in all areas of franchising, with notable success in quality franchisee recruitment.” – Simon Mills, Franchise Consultant, The Franchise Development Centre

“Andy is first class as an individual and a professional, he is multi-skilled, and 100% reliable and without doubt an expert in his chosen field. I would have no hesitation to recommend his services to a potential client and would hire him again in the future.”  Ged Carabini, Group Executive Director, Topworkmen Ltd.

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