Mirage is a privately-owned electronic cigarette business operating in Sheffield since 2008. We supply all types of high-quality, UK-tested electronic cigarettes, liquids and accessories to customers across the country. With a turnover of over £6m last year, we have 19 centrally-owned and franchised stores, and plans for many more. As a founding member of the Electronic Cigarette Industry Trade Association (ECITA) we set the highest standards in the industry in terms of product and service quality.
We are a fast-expanding business in a growing marketplace with huge potential. Since we started our retail expansion we have opened 5 centrally-owned stores in and around Sheffield with more planned and a network of 14 franchises helping us to develop across the country. We are looking to meet enthusiastic and capable potential franchisees in new areas across the UK – primarily aimed at larger towns and cities, though re-sales may obviously be an opportunity in time.
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