Company Overview

TruGreen is a professional lawn care franchise and part of multi-brand franchisor, ServiceMaster, who has over 50 years of franchising experience. TruGreen franchisees cater for residential customers and small commercial properties and, through comprehensive training, learn how to diagnose and treat a host of lawn ailments, offering a full range of services aimed at improving poor lawns and maintaining them in top condition. This franchise has the potential to be a multi-van operation.

Franchise Overview

TruGreen began treating lawns in Lansing, Michigan, USA in 1973 and joined the ServiceMaster Family of Brands in 1990. The concept of TruGreen was brought over to the UK in 2003, with the first training academy taking place in February 2004; followed by three more that year. TruGreen is currently looking to expand its network across the UK and is seeking enthusiastic individuals who can follow a system and have a desire to develop their own professional lawn care business.


All new TruGreen franchisees are required to undertake a comprehensive, two-week training ‘academy’, providing extensive technical and business training, marketing advice and methods on acquiring and retaining customers. During this time, you will also qualify for the National Proficiency Council (NCPT) certification. TruGreen franchisee support is led by Steve Welch who has 30 years’ experience in the turf industry. Additional training and business advice is available whenever required.

Daily Life of a Franchisee

As a TruGreen franchisee, you will offer a full range of lawn care services aimed at improving poor lawns and maintaining them in top condition. Treatments include scarification, aeration, lawn weed/feed and hard surface weed control. Predominantly an outdoor role, you will also market your business through leafleting. Arranging appointments, dealing with invoicing, accounts and banking are further required tasks which can be done from a home office.

Full Description

TruGreen – The Professional Lawn Care Franchise

TruGreen, part of the renowned ServiceMaster group, can help you to enter the profitable and growing lawn care market with its great lawn care franchise.

Why not reduce the risks of setting up in business by yourself, by investing in a TruGreen franchise and get the added benefits of a healthier, outdoor life and a business support package that’s second to none!

A TruGreen Professional Lawn Care franchise offers a fantastic business opportunity and is ideal for self-motivated individuals wishing to develop and manage their own lawn care business. The lawn care market is growing and has over 26 million homes in the UK, 90% of which have gardens, making it a growth market worth becoming a part of!

Who Are We? What Do We Do?

TruGreen® is the world’s largest lawn care company. We started as a small private company in 1973 which was acquired by ServiceMaster® in 1990 and we now serve more than 3.4 million residential and commercial customers throughout the UK and the USA.

We offer a year-long business opportunity, which involves providing tailored lawn care treatments to customers in your local area. Treatments will vary from lawn to lawn, but will include scarifying, aerating, weed and feed, moss/algae clearing from pathways, patios and driveways plus a wide variety of garden clearing and tidy-up activities. When you’re not providing lawn care treatments, you will be marketing your business, liaising with your customers and training and recruiting staff to provide your lawn care services.

There’s huge scope to expand your business with the potential to run a fleet of branded vehicles. By servicing just 4% of the homes in your territory, you could build up a lucrative lawn care business with a fleet of up to 10 branded vehicles. Most of your customers will opt for a year-round treatment programme comprising of between 4 and 6 treatments, but you’ll also benefit from one off treatments too!

Why Choose TruGreen?

In addition to the attraction of a growth market and proven business model, you will benefit from the following:

  • No experience is necessary! Full training is provided (read more below)
  • Flexibility – you can treat lawns at your leisure (daylight hours)
  • Enjoy up to 70% profit margins and up to 75% recurring income
  • Brand Management System – Built by franchisees for franchisees
  • Proven money-making model
  • Recognised brand (over 45 years old) and unique TruGreen territory
  • Support from a team of qualified franchise professionals – Operations, Marketing, HR and IT
  • Established franchise network for advice & support
  • Website, Marketing & PR launch
  • Access to off the shelf products, equipment and branded uniform
  • Franchise Support Centre – a team of over 50 individuals dedicated to supporting all of our franchised businesses and national customers
  • Qualification (subject to a pass) for pesticide application from the National Proficiency Council (NPCT)

In addition to the above, you will benefit from on-going support from your Network Brand Manager, Steve Welch, who has more than 30 years’ experience in the turf industry.


Our bespoke two-week training course covers lawn care, marketing, sales, customer service, accounting, health & safety and training on our bespoke business management system. You will also sit a qualification in Pesticide Application from the National Proficiency Council (NPCT).

Our unique business management system was created with the input of our existing franchisees for them to structure, develop and grow their businesses further. There is no other business management system like it.

Ongoing training, support and tools are also easy to obtain over the phone, in person and via our online portal where you can access further information, advice & business tools such as business and marketing plan templates, ‘how to’ guides and the operations manual. You are never alone with a ServiceMaster franchise.

What are we looking for in a franchisee?

If you have a love for the outdoors or are fed up of a typical 9 – 5 office environments, then the flexibility of a lawn care franchise could be for you.

In return, we are looking for individuals who are self-motivated, enthusiastic and happy to follow a system. Experience in the lawn care industry is not essential as full training in lawn care and running your own business is provided.

Next Steps

If you are interested in becoming a TruGreen partner please click to ‘REQUEST FREE INFO’ or click to ‘DOWNLOAD FORM’ to receive our prospectus (the big orange buttons).

The minimum personal investment for this franchise opportunity is £8,400 + VAT which is 30% of the total franchise fee. Up to 70% of the total franchise fee can be financed through most major banks and franchise finance providers, subject to status.

For our full franchise cost, fees and conditions, please request free info by clicking the orange button below.

Enjoy the freedom of the outdoors and a recurring income from treating the lawns of customers in your bespoke TruGreen territory. Up to 70% margins are achievable with our support & guidance as your franchisor. We look forward to receiving your enquiry.

  • Mike Lethbridge

    Mike Lethbridge

    I needed to know I was investing in a company I could work with, after meeting with Steve and the…

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  • Martyn Horton

    Martyn Horton

    My decision to choose TruGreen was down to the professionalism I saw when visiting ServiceMaster head office. Not only that…

    Read More

  • Karen Burdett

    Karen Burdett

    TruGreen has ambitious growth plans and is looking for like-minded, driven franchise owners who want to succeed as part of…

    Read More

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In Summary:

TruGreen, part of the renowned ServiceMaster group, can help you to enter the profitable and growing lawn care market with its great lawn care franchise. If you enjoy working outdoors, let's talk business!
In the UK.
Business Type:
Minimum Investment:
£8,400 + VAT
Training Provided:
BFA Membership:
Member - Provisional