Industries 
Summary
TruGreen, part of the renowned ServiceMaster group, can help you to enter the profitable and growing lawn care market with its great lawn care franchise. If you enjoy working outdoors, let's talk business!

TruGreen

  Opportunities:
In the UK
  Business Type:
Franchise
  Minimum Investment:
£8,400
  Training Provided:
Yes
  Home-based:
Yes
  Part time:
  BFA Membership:
Member - Provisional

Company Overview

TruGreen is a professional lawn care franchise and part of multi-brand franchisor, ServiceMaster, who has over 50 years of franchising experience. TruGreen franchisees cater for residential customers and small commercial properties and, through comprehensive training, learn how to diagnose and treat a host of lawn ailments, offering a full range of services aimed at improving poor lawns and maintaining them in top condition. This franchise has the potential to be a multi-van operation.

Franchise Overview

TruGreen began treating lawns in Lansing, Michigan, USA in 1973 and joined the ServiceMaster Family of Brands in 1990. The concept of TruGreen was brought over to the UK in 2003, with the first training academy taking place in February 2004; followed by three more that year. TruGreen is currently looking to expand its network across the UK and is seeking enthusiastic individuals who can follow a system and have a desire to develop their own professional lawn care business.

Training

All new TruGreen franchisees are required to undertake a comprehensive, two-week training ‘academy’, providing extensive technical and business training, marketing advice and methods on acquiring and retaining customers. During this time, you will also qualify for the National Proficiency Council (NCPT) certification. TruGreen franchisee support is led by Steve Welch who has 30 years’ experience in the turf industry. Additional training and business advice is available whenever required.

Daily Life of a Franchisee

As a TruGreen franchisee, you will offer a full range of lawn care services aimed at improving poor lawns and maintaining them in top condition. Treatments include scarification, aeration, lawn weed/feed and hard surface weed control. Predominantly an outdoor role, you will also market your business through leafleting. Arranging appointments, dealing with invoicing, accounts and banking are further required tasks which can be done from a home office.

Full Description

 

TruGreen – The Professional Lawn Care Franchise

TruGreen, part of the renowned ServiceMaster group, can help you to enter the profitable and growing lawn care market with its great lawn care franchise.

Why not reduce the risks of setting up in business by yourself, by investing in a TruGreen franchise and get the added benefits of a healthier, outdoor life and a business support package that’s second to none!

A TruGreen Professional Lawn Care franchise offers a fantastic business opportunity and is ideal for self-motivated individuals wishing to develop and manage their own lawn care business. The lawn care market is growing and has over 26 million homes in the UK, 90% of which have gardens, making it a growth market worth becoming a part of!

Who Are We? What Do We Do?

TruGreen® is the world’s largest lawn care company. We started as a small private company in 1973 which was acquired by ServiceMaster® in 1990 and we now serve more than 3.4 million residential and commercial customers throughout the UK and the USA.

We offer a year-long business opportunity, which involves providing tailored lawn care treatments to customers in your local area. Treatments will vary from lawn to lawn, but will include scarifying, aerating, weed and feed, moss/algae clearing from pathways, patios and driveways plus a wide variety of garden clearing and tidy-up activities. When you’re not providing lawn care treatments, you will be marketing your business, liaising with your customers and training and recruiting staff to provide your lawn care services.

There’s huge scope to expand your business with the potential to run a fleet of branded vehicles. By servicing just 4% of the homes in your territory, you could build up a lucrative lawn care business with a fleet of up to 10 branded vehicles. Most of your customers will opt for a year-round treatment programme comprising of between 4 and 6 treatments, but you’ll also benefit from one off treatments too!

Why Choose TruGreen?

In addition to the attraction of a growth market and proven business model, you will benefit from the following:

  • No experience is necessary! Full training is provided (read more below)
  • Flexibility – you can treat lawns at your leisure (daylight hours)
  • Enjoy up to 70% profit margins and up to 75% recurring income
  • Brand Management System – Built by franchisees for franchisees
  • Proven money-making model
  • Recognised brand (over 45 years old) and unique TruGreen territory
  • Support from a team of qualified franchise professionals – Operations, Marketing, HR and IT
  • Established franchise network for advice & support
  • Website, Marketing & PR launch
  • Access to off the shelf products, equipment and branded uniform
  • Franchise Support Centre – a team of over 50 individuals dedicated to supporting all of our franchised businesses and national customers
  • Qualification (subject to a pass) for pesticide application from the National Proficiency Council (NPCT)

In addition to the above, you will benefit from on-going support from your Network Brand Manager, Steve Welch, who has more than 30 years’ experience in the turf industry.

Training

Our bespoke two-week training course covers lawn care, marketing, sales, customer service, accounting, health & safety and training on our bespoke business management system. You will also sit a qualification in Pesticide Application from the National Proficiency Council (NPCT).

Our unique business management system was created with the input of our existing franchisees for them to structure, develop and grow their businesses further. There is no other business management system like it.

Ongoing training, support and tools are also easy to obtain over the phone, in person and via our online portal where you can access further information, advice & business tools such as business and marketing plan templates, ‘how to’ guides and the operations manual. You are never alone with a ServiceMaster franchise.

What are we looking for in a franchisee?

If you have a love for the outdoors or are fed up of a typical 9 – 5 office environments, then the flexibility of a lawn care franchise could be for you.

In return, we are looking for individuals who are self-motivated, enthusiastic and happy to follow a system. Experience in the lawn care industry is not essential as full training in lawn care and running your own business is provided.

Next Steps

If you are interested in becoming a TruGreen partner please click to ‘REQUEST FREE INFO’ or click to ‘DOWNLOAD FORM’ to receive our prospectus (the big buttons).

The minimum personal investment for this franchise opportunity is £8,400 + VAT which is 30% of the total franchise fee. Up to 70% of the total franchise fee can be financed through most major banks and franchise finance providers, subject to status.

For our full franchise cost, fees and conditions, please request free info by clicking the button below.

Enjoy the freedom of the outdoors and a recurring income from treating the lawns of customers in your bespoke TruGreen territory. Up to 70% margins are achievable with our support & guidance as your franchisor. We look forward to receiving your enquiry.

  • Robert Grant, TruGreen South Lincolnshire Franchisee

    Robert Grant, TruGreen South Lincolnshire Franchisee

    27th April 2018

    Robert is two years into his TruGreen franchise journey and is delighted with his progress so far. Franchisee Robert is realising his dreams of become his own boss and running a successful lawn care business. He bought one of our existing resale opportunities ...

    Read More

  • Andrew Jack: TruGreen North East Franchisee

    Andrew Jack: TruGreen North East Franchisee

    20th April 2018

    A Longframlington businessman has made the switch from working in procurement in the housing sector to professional lawn care,as he launches his own franchise business to serve customers across the North East. Andrew Jack has undergone significant training wit...

    Read More

  • TruGreen Welcomes Two New Franchisees

    TruGreen Welcomes Two New Franchisees

    30th March 2018

    It’s a fantastic start to 2018 for TruGreen as they welcome two new franchisees to their ever-expanding franchise network. George Michaela and Mike Simmonds have launched TruGreen West Midlands and TruGreen Gloucestershire, respectively, just in time for...

    Read More

  • Trugreen Starts The Year With Two New Investors

    Trugreen Starts The Year With Two New Investors

    5th February 2018

    TruGreen Professional LawnCare, one of the world’s largest lawn care franchises, has welcomed two new franchisees to the network after a fantastic start to 2018. George Michaela and Mike Simmonds have launched TruGreen West Midlands and TruGreen Gloucestersh...

    Read More

  • TruGreen awarded full bfa membership

    TruGreen awarded full bfa membership

    30th September 2016

    TruGreen Professional LawnCare, which is part of the world’s largest lawn care company, has been awarded full membership of the British Franchise Association (bfa) after completing the association’s accreditation process. Established in the UK in 2005, Tru...

    Read More

  • Swapping suits for stripes in Downlands

    Swapping suits for stripes in Downlands

    7th September 2016

    A businessman with over 30 years’ experience of managing multi-million pound, customer-facing companies has ditched the pinstripe suit for lawn stripes and an outdoor lifestyle as he launches his new lawn care franchise in the Downlands area. Jonathan Bell, ...

    Read More

  • Milton Keynes business woman claims excellence award

    Milton Keynes business woman claims excellence award

    25th August 2016

    An already award-winning business woman in Milton Keynes has claimed the ‘Award of Excellence’ from within the franchise network in which she operates in. The annual award is presented to the franchise owner who exemplifies the pursuit of excellence in all...

    Read More

  • Established lawn care franchise expands into Bromley

    Established lawn care franchise expands into Bromley

    30th March 2016

    A lawn care business owner has expanded his operation by purchasing the franchise licence to operate in Bromley, 11 years after launching his lawn care business in Epsom. Michael Beecheno, owner of TruGreen Professional LawnCare Epsom and now Bromley, has expa...

    Read More

  • Record-breaking first year for Kingsclere lawn care business

    Record-breaking first year for Kingsclere lawn care business

    21st March 2016

    A Kingsclere businessman has broken records in the franchise network he operates in after acquiring over 100 customers in his first year of operation. Mike Lethbridge, the owner of TruGreen Professional LawnCare Newbury and Basingstoke, has taken his business ...

    Read More

  • TruGreen reports 27% growth in 2015

    TruGreen reports 27% growth in 2015

    11th March 2016

    Revenue for national lawn care franchise, TruGreen Professional LawnCare, grew by 27% in 2015, following significant investment into its local marketing support, digital strategy and operating model. The company, which provides professional lawn care services ...

    Read More

  • TruGreen launches first Northern Ireland franchise

    TruGreen launches first Northern Ireland franchise

    7th January 2016

    A professional lawn care business has been launched by two brothers from Derry/Londonderry, after they purchased the first Northern Ireland franchise from the world’s largest lawn care company, TruGreen. With a family history of farming dating back to the 17...

    Read More

  • Kingsclere resident launches professional lawn care business

    Kingsclere resident launches professional lawn care business

    7th January 2016

    With the key growing season fast approaching, Kingsclere resident, Mike Lethbridge has launched a professional lawn service business after investing in a leading lawn care franchise. With a distinguished career spanning 25 years in IT and financial services, M...

    Read More

  • Garden enthusiast relocates to invest in professional lawn care franchise

    Garden enthusiast relocates to invest in professional lawn care franchise

    7th January 2016

    Garden enthusiast, Barrie Dixon, has relocated to Sandhurst, Berkshire and launched his own professional lawn care franchise to serve residents in South East Berkshire and North West Surrey. With 12 years’ experience in the gardening and lawn care industry, ...

    Read More

  • Financial Services Executive swaps tie for overalls as lawn care franchise is launched

    Financial Services Executive swaps tie for overalls as lawn care franchise is launched

    7th January 2016

    As we enter the busiest season for lawn care, gardening and DIY, Stebbing-resident and former Financial Services Executive, Martyn Horton has launched his own business after buying into the professional lawn care franchise, TruGreen. Part of the world’s larg...

    Read More

  • Edinburgh resident launches first Scottish TruGreen franchise

    Edinburgh resident launches first Scottish TruGreen franchise

    7th January 2016

    Local Edinburgh resident, David Inglis, 34, has launched his own business and the first Scottish, TruGreen Professional Lawn Care franchise, as the gardening season moves into full swing. David, who previously held a career in training and development with HSB...

    Read More

  • ServiceMaster Ltd celebrates 55 years in business

    ServiceMaster Ltd celebrates 55 years in business

    10th February 2014

    ServiceMaster Ltd is celebrating 55 years of franchising this year. The group which started trading in the UK in 1959 has 320 franchisees over 850 licensed areas and owns ServiceMaster Clean, Merry Maids, TruGreen and Furniture Medic. Part of the multi-million...

    Read More

  • Success for TruGreen’s Karen Burdett!

    Success for TruGreen’s Karen Burdett!

    19th December 2013

    Karen Burdett of TruGreen Milton Keynes and West Northants is celebrating after winning the title of ‘New Woman Franchisee of the Year’ at the EWIF (Encouraging Women into Franchising) Awards, held in London on 16th May 2013. It was just last April when Ka...

    Read More

  • Martyn Horton

    Martyn Horton

    My decision to choose TruGreen was down to the professionalism I saw when visiting ServiceMaster head office. Not only that but the level of knowledge and expertise brand manager, Steve Welch has on lawn care is second to none.

    Read More

  • Karen Burdett

    Karen Burdett

    TruGreen has ambitious growth plans and is looking for like-minded, driven franchise owners who want to succeed as part of a professional network of individuals. We need to work together to drive the TruGreen brand to no.1 in the lawn care market. If this appe...

    Read More

  • Mike Lethbridge

    Mike Lethbridge

    I needed to know I was investing in a company I could work with, after meeting with Steve and the team, I soon realised I would be confident in the service I was delivering with the TruGreen support team behind me.

    Read More

Full Legal Company Name
TruGreen
HQ Address

ServiceMaster Ltd, ServiceMaster House, Tigers Road, Wigston, Leicestershire, LE18 3WD

Telephone
0116 275 9005
Contact
Alan Lewin
BFA Membership
Member - Provisional
Company overview

TruGreen is a professional lawn care franchise and part of multi-brand franchisor, ServiceMaster, who has over 50 years of franchising experience. TruGreen franchisees cater for residential customers and small commercial properties and, through comprehensive training, learn how to diagnose and treat a host of lawn ailments, offering a full range of services aimed at improving poor lawns and maintaining them in top condition. This franchise has the potential to be a multi-van operation.

Training

All new TruGreen franchisees are required to undertake a comprehensive, two-week training ‘academy’, providing extensive technical and business training, marketing advice and methods on acquiring and retaining customers. During this time, you will also qualify for the National Proficiency Council (NCPT) certification. TruGreen franchisee support is led by Steve Welch who has 30 years’ experience in the turf industry. Additional training and business advice is available whenever required.

Business Type
Franchise
Franchise Overview

TruGreen began treating lawns in Lansing, Michigan, USA in 1973 and joined the ServiceMaster Family of Brands in 1990. The concept of TruGreen was brought over to the UK in 2003, with the first training academy taking place in February 2004; followed by three more that year. TruGreen is currently looking to expand its network across the UK and is seeking enthusiastic individuals who can follow a system and have a desire to develop their own professional lawn care business.

Home Based
Yes
Daily Life of a Franchisee

As a TruGreen franchisee, you will offer a full range of lawn care services aimed at improving poor lawns and maintaining them in top condition. Treatments include scarification, aeration, lawn weed/feed and hard surface weed control. Predominantly an outdoor role, you will also market your business through leafleting. Arranging appointments, dealing with invoicing, accounts and banking are further required tasks which can be done from a home office.

Training Provided
Yes
Min Investment
8400
Request Information

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