Water Babies

Company Overview

Water Babies has an outstanding reputation as the world’s biggest, most professional baby- and toddler-swimming programme. We welcome over 40,000 children (and their parents/carers) into warm water at around 560 local pools every week and our sessions progressively develop children’s water skills in line with their physical, mental and emotional development phases. We also offer world-class, once-in-a-lifetime high-resolution photography of babies and toddlers swimming underwater, and an online shop featuring delightful, practical swimming accessories.

Franchise Overview

Since Water Babies began in 2002, we’ve grown incredibly fast and currently have over 50 franchisees across the UK, Ireland, New Zealand, Canada and the Netherlands. We are the largest baby & toddler swim school in the world – but run through a network of family-owned businesses, each of which is strongly rooted in their own local communities. Our success means there are very few new territories left to buy. However, from time-to-time ongoing businesses do become available. We're now looking to expand into other countries including Germany and China.


Our rigorous specialist baby-swimming teacher training programme, involving over 300 hours training (both in and out of the pool) will qualify you as one of the world’s best trained baby swimming teachers, and ours are the only teachers who can obtain a nationally recognised diploma in baby-swimming.  You’ll also receive fully comprehensive training at our head office in all aspects of running your own Water Babies business covering areas such as administration, computing, tax, VAT and customer service, with ongoing training and support always available.

Daily Life of a Franchisee

As a franchisee you’ll have all the autonomy and excitement of running your own business, backed up by the business support of our head office and the mutual support of the rest of the network. There’s a real sense of camaraderie, with everyone helping each other out for the greater good. From talking to new mums and dads on the phone, to giving talks, sorting out underwater photo shoots, marketing your classes, finding new pool space and, of course, teaching tiny newborns to bouncy toddlers, no two days at Water Babies are ever the same! 

Full Description

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In Summary:

Specialised baby swimming courses with additional underwater photography service
In the UK.
Business Type:
Minimum Investment:
Training Provided:
BFA Membership:
Member - Full