About Wimpy Franchise

Serving a diverse menu composed of mouth-watering, yet affordable choices; Wimpy is an iconic American brand and one of the original fast-food takeaways. With great food, great service, and great value for money; we draw in loyal customers who never get tired of loving us. The very name “Wimpy” brings to mind our speciality: burgers, it’s hard not to think of us when you want to eat good burgers. Our menu, however, is not limited to just burgers. Our customers keep coming back for our savoury grilled meat, our premium blend coffee, healthy children’s meals and our diverse range of breakfast meals as well. Here, we want our customers to “enjoy every moment” and are committed to seeing that happen.

With over 1,000 branches in 23 countries, Wimpy is a brand that has been proven, tested, and recognised. In the span of 60 years, our menu has expanded and recipes have been modified to fit the customer’s taste. Our image has been reinvented, and have accumulated 60 years worth of memories and experiences in UK; which will be shared to you – our franchisee.

By joining us, you will be immersed in a globally competitive brand, with multiple franchisor/franchisee awards, and a customer base that grows by the thousands. If you do choose to become a franchisee, get ready to experience a fulfilling position that deals with a stable market that is literally hungry.

Training and support provided

Before becoming a qualified Wimpy franchisee, you will undergo a 2-week skills programme to be completed at the Academy Training Store. This will be followed by constant support in sales, marketing, advertisement and customer relations; as well as frequent visits from your assigned district manager. Furthermore, the Wimpy National Franchise Council holds meetings where franchisees may raise any issue they feel needs attention. We take pride in our vast knowledge of the franchise business and you can be assured that we will be guiding you in your journey to become a Wimpy franchisee.


The ideal Wimpy franchisee

We are looking for individuals who are willing to join us in our mission to provide quality, yet affordable food choices. If you have prior managerial experience, good business judgement, good communication skills and financial capability to support a franchise; then you’re just the person we’re looking for.

It takes £220,000 to start your own 60-seater Wimpy restaurant and £80,000 for an express unit; both are inclusive of our £10,000 franchise fee. Table service restaurants must have at least 1,200 square feet of space on the ground floor; while express units must have at least 500 square feet of retail space.


Wimpy’s history

It was originally called “Wimpy Bar” and was founded by Edward V. Gold in 1934. The UK branch of Wimpy was founded by British conglomerate J. Lyons & Co. The original Bar was stationed in Chicago; it was only in 1954 that the first Wimpy Bar in the UK opened in Lyon’s Corner house in London.

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Available across the UK
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