With an entire team putting top-quality food as the primary focus of the business, we will assist you in establishing and developing the brand on all fronts.

From operations to marketing and advertising, staff training to food development and a state-of-the-art central kitchen, you will be guided and nurtured at every stage of your business’s development.

Brand overview and background

  • A proven business model since 2006 with great profit margins.
  • An expanding portfolio of 17 prime locations across the UK.
  • Well-capitalised for future growth.
  • Dedicated franchise support team.
  • State-of-the-art central kitchen producing high-quality food.
  • Low-cost business model with excellent returns.
  • Support in raising capital, our model is approved for funding through major high street banks and we will help you every step of the way.
  • Wrap It Up! has been successfully serving wraps for the past 11 years.

Wrap It Up! is one of the leading gourmet wrap restaurants in the UK. We have 17 prime locations in London, Manchester, Leeds, Liverpool and Reading.

Since opening our first store in 2006, our business has gone from strength to strength. Inspired by vibrant street food from around the world, our fast, fresh and delicious wraps are a huge hit with a broad consumer demographic, from students to professionals.

In 2015 we opened our centralised kitchen, which is the freehold backbone of Wrap It Up! Spending £1.5 million on state-of-the-art equipment, we’ve revolutionised our cooking by preparing our food in one place, thus having 100% control over our high-quality products.

Our food from kitchen to customer is always fresh and made in front of our customers.

Franchise support

As a franchisee, you will have a dedicated Franchise Manager and support from our central team including operations support, training, marketing and food development to help you run a successful business. You will have regular store visits to help identify business growth opportunities and improve your store operations. Compliance audits are conducted monthly to make sure that our brand is delivering the highest quality food and service to keep driving customers through your doors.

Store size and costs

  • Our brand works best in prime mixed-use retail and leisure locations. We do not cook anything in our restaurants.
  • Optimum store size is 500 – 850 sq. feet.
  • A store typically costs c. £120,000 to £180,000 (excluding VAT). The pricing can be above or below this range and it very much depends on the specific retail shop in question.
  • Our franchise fee is £17,500 + VAT. Franchise royalty fee of 8% of the net sales and a marketing fee of 2% of net sales.

Earning potential

Wrap It Up! has been in operation since 2006, so we know how successfully the stores trade. Franchising relies heavily on the quality of the franchisee and that is no different at Wrap It Up!

Suffice to say, the Wrap It Up! franchise offers an industry-busting Return on Investment (ROI) for the right franchisees.

When the signage is placed over the door, the hard work begins…

  • Kiren: Wrap It Up! Franchisee

    Kiren: Wrap It Up! Franchisee

    I started my career in Retail and was employed for many years in a fast paced car parts industry, where I was able to develop extensive experience in sales with a particular emphasis on customer relationship management, which is considered key in a competitive...

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  • Deepesh and Rakesh: Wrap It Up! Franchisees

    Deepesh and Rakesh: Wrap It Up! Franchisees

    We are Deepesh & Rakesh, proud owners of the ‘Wrap it Up!’ franchise (multi-store) and here’s how our journey started… After working for major corporations for over six years in the city of London, there came point in where we wanted to start ...

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