Peterborough based signs franchise, Signs Express, has been commissioned to provide attention grabbing banners promoting the long anticipated arrival of the International entertainment company, Holiday on Ice, to Peterborough in February.

Serpentine Green Shopping Centre in Hampton and Nene Valley Railway are showing their support by displaying Holiday on Ice banners produced by Signs Express Peterborough.  Anne Hitch owner of Signs Express commented: “We are thrilled to be involved with this magnificent show. It is not often we get world class acts to Peterborough and I for one hope this is the beginning of a new era for the City and the Showground bringing investment into the City and boosting the local economy for the good of everyone.”

Signs Express works with many local businesses providing an extensive range of services with a dedicated team of experienced sign makers and in house equipment; including a large format digital printer which was used to print out the colourful and high quality banners.

Local marketing communications company N.B. Marketing Ltd has been appointed to promote the new production – SPIRIT – which is running at the EXEC Peterborough from 3rd to 7th February 2010.  Managing director, Paula Finch said: “This is a fantastic brand to work with and possibly the biggest entertainment event ever hosted by Peterborough. Holiday on Ice is the world’s most visited ice show, attracting over 320 million visitors since it started 65 years ago. We are aiming to attract 20,000 visitors to the show in February and are working with local partners to promote Peterborough’s unique attractions and encourage them to stay longer in the city.”

The show is a collaboration of celebrated artistic director and head judge in ITV’s ‘Dancing on Ice’ Robin Cousins MBE and choreographer Karen Kresge who have co-produced a “cultural extravaganza of inspirational ice skating”, combining the natural beauty of the four elements with global traditions and modern rhythms.

A voyage from east to west, world-class ice skaters glide from sunrise to nightfall, recreating the ethnic splendour of Asian cultures, ancient mysticism of Stonehenge and tribal gathering of Native American Indians.