Boutique fitness concept, TRIB3, announces fourth location in Madrid

Boutique fitness brand TRIB3 today announced another franchise sale, bringing a fourth store to the wonderful city of Madrid. Oreana Gómez and Pamela Pugliese join the TRIB3 family as new franchise partners.

Their franchised store will operate alongside the two corporate stores in Madrid, TRIB3 Cuzco and TRIB3 Basilica, and the first franchised store in Spain, TRIB3 Goya.

This news comes following their announcement of three additional Spanish stores opening in Barcelona through Q3 2021 meaning that TRIB3’s footprint in Spain will grow to seven stores before year end – an exciting milestone in their global expansion.

Pamela and Oreana say: “Our relationship with TRIB3 has been love at first sight. From our first experience as TRIB3Rs, participating in a workout, we were able to see how important a role the training atmosphere plays in achieving results. We are very excited to be part of a team full of energy, with an avant-garde vision and in tune with the evolving needs of the fitness sector. We are ready to bring more TRIB3Rs the best energy, offering them fitness and entertainment of the highest quality.”

CEO and founder Kevin Yates adds: “We’re delighted to be bringing another store to the beautiful city of Madrid. We opened TRIB3 Cuzco and TRIB3 Basilica just over two years ago and it’s great to see our amazing Madrid community continuing to grow through franchising our unique workout concept. Our first franchised store in Madrid, TRIB3 Goya, opened amidst the pandemic in August 2020 and was able to breakeven in just two months so we see huge opportunity for Oreana and Pamela to take this fourth location to the next level.”

TRIB3 offers instructor-led 45-minute HIIT workouts, uniquely programmed across it’s custom TRI training system: Treadmills, Resistance & Intensity. Customers can expect to burn up to 1,000 calories per session with real-time progress tracking through heart rate monitors, in-studio displays and the brand’s bespoke SWEAT app.

Upon receiving major investment in 2019 from Allan and Jonathan Fisher, owners of fitness brand Holmes Place, ICON and EVO, TRIB3 is embarking on huge growth plans; the primary focus is on the UK and Spain but the brand already has several international territories including Finland, Republic of Ireland and the Netherlands. This will be achieved through franchising it’s unique studio concept as well as a small number of new corporately owned stores in Edinburgh, Southampton and Barcelona, opening this year.

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