Card Connection Franchisee of Ten Years Continues Expansion

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Leading greeting card publisher and franchisor Card Connection has announced Brian Spilman, franchisee for Leeds, has expanded his territory by purchasing the additional area of Stockport and Wigan. Brian who first joined Card Connection as a franchisee almost 10 years ago, now works with his partner Linda to manage the distribution of Card Connection’s quality range of greetings cards and accessories to around 300 stores in the North West.

Brian Spilman

“The expansion is exciting as it means my partner Linda has now joined me in the franchise – it’s a bit of a change from her desk job!” confirms Brian.  “Previously she worked in media sales and now is out on the road two days per week merchandising, so she’s really enjoying that variety.”

“We have taken on around 70 new retail customers with the expansion and in the future, with the help of Linda’s sales skills, we aim to develop the area further,” adds Brian. “However, currently the process is one of consolidation of the customers into our franchise. It takes time to hone call routes and optimise the efficiency of the extra business, so that’s the first task.”

“We are lucky because Card Connection’s franchised business model is simple,” continues Brian. “We use Card Connection’s proven system to place quality greeting cards and gifts in retail outlets on a ‘consignment’ basis. This means the stock and display equipment are installed on free loan to the retailer. This is one step beyond ‘sale or return’ as Card Connection customers never have to buy the stock initially, only paying for what they sell. The award winning merchandising service provided to retailers by local franchisees has proved popular with retailers all over the UK and Ireland.”

“We visit retailers every few weeks to merchandise and supply stock, usually visiting between 8-10 stores per day. We are back by 3pm each day to load the van ready for the following day’s deliveries. No two days are ever the same! Someone asked me recently ‘would I do it all again?’ and the answer was: “Yes, coming up to 10 years and absolutely no regrets!”

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