Card Connection Takes Advantage of Social Media

Industries 
Video

  Opportunities:
In the UK
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Leading greeting card publisher and franchisor, Card Connection, has been taking advantage of social media sites like facebook and twitter to promote its popular greeting card franchises.

“Social media is a fast growing way to communicate,” confirms Andrew Cutler, sales and franchise director at Card Connection. “In the past year we have set up our own Card Connection facebook page and twitter feed. In the last quarter we have seen hits to our own website from these sites increase by 40% and we anticipate traffic from these sources will continue to grow as we gain more followers and consumers become more familiar with the social media phenomenon. 

“We use social media to help communicate news about the company, link to articles we have written, advertise new product launches and even mention new franchisees joining our network,” continues Cutler. “It’s fun, free and a great way to keep in-touch.” 

Card Connection has limited vacancies for franchisees who are keen to run an expanding business. Successful candidates would ideally have some management experience as, once established, they would be expected to employ a small team, operate a warehouse and have several liveried vans on the road. 

Because the franchise networks in the UK and Ireland are complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £20,000 (+ stock) with earnings potential in excess of £50,000 per annum.

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