Consumer Behaviour Change Post-Crisis – An Interview with Vanessa Conde, Global VP of Marketing, TREND Group

Join the Trend Group’s Global VP of Marketing, Vanessa Conde, for a unique marketing insights webinar and interview that explores how customers’ behaviour has changed post COVID-19 crisis.

This webinar forms part of a special “The Comeback” series and is hosted by the brand’s US based marketing agency, EGC. It explores three post-crisis consumer behaviour trends:

1. How the Low Touch Economy will define our lives for years to come
2. Faster adoption rate of New Technology
3. Consumers are More Connected to Brands

The interview explores how the Granite & TREND Transformations brand is uniquely placed to safely help customers fulfil their home improvement dreams. It specifically touches on the global strategic decisions undertaken by the company to help support its franchise partners throughout the crisis. Vanessa Conde also provides insight to the brands new service and product developments, such as the virtual design consultation and the launch of a new-engineered stone surface with built in Microban^® antimicrobial product protection.

To watch this episode of the series, click below.