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Video
Recognition Express
- Available across the UK
- Franchise
- £15,000
- Yes
- Yes
- Yes
- Member - Full
Leading promotional product and printed merchandise franchise, Recognition Express, received nearly 900 entries from children across the country, in response to their Diamond Jubilee competition. Twelve winning schools received Jubilee Party Packs with flags, bunting and balloons to decorate their schools in advance of the Jubilee weekend celebrations.
Pupils aged 5-11 were invited to write to Recognition Express telling the Queen, in under 100 words or under, why their school is special. All the competition entries have been sent to Buckingham Palace and twelve schools with the most endearing and captivating entries were selected as the winners. Extracts from some of the winning entries:
Year 6 Pupils at Craven Primary School, Hull wrote, “Craven has a safe, comforting and understanding environment due to all of the teachers and friends it provides. All of the teachers support us in the toughest times and help us through the day. Our lessons are always exceptional.’’
Roisin Tongue (10) and Kalan Middleton (10) from St John Southworth RC Primary School, Nelson, Lancashire wrote, ”Our school is the best because we are never mean and selfish. We care for one another and we are the best academic school ever. We are united whether we are catholic, muslim, protestant, chinese, Japanese or different…”
Ethan Storer (7) from Canewdon Primary School, Essex wrote, “Our school is special because it is in the heart of our village…..next year my school will be 150 years old. Just think how many children have gone to my school in 150 years…”

Jonah Veakins (11) from St Patrick’s Catholic Primary School in Corsham, Wiltshire wrote, “Our school encourages independence and responsibility. Children are allowed to make their own choices and are not pressured by teachers to choose an option they won’t enjoy. During our primary years this skill is developed so we can use it in difficult situations later in life…”
Panther class at St James’ Primary School, Emsworth, Hampshire wrote: “At our school we are all unique priceless diamonds that continuously sparkle and shine, just like our Queen.”
The winning schools were delighted to be the recipients of an official Diamond Jubilee Party Pack containing 300 official Jubilee flags, 40 metres of Union Jack and Jubilee bunting, balloons and ribbons.
Maria Gill, Year 6 teacher, Craven Primary School, Hull said: “We are delighted to have won this prize and it’s such a boost for the school. We can do our Jubilee Garden Party in style now!”
Nigel Toplis, Managing Director, Recognition Express said: “We’re so pleased that so many schools took part in the competition. All the entries were wonderful and very heart-warming. The feedback from the schools was so positive and we hope the decorations helped make their Jubilee celebrations even more special.”
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