Northern Fruits Est has opened the first Smoothie Factory store in Tabuk, Saudi Arabia, located on King Faisal Road adjacent to the new Walking Park.

The location is close to the city center where deliveries to immediate business centers and residential areas is anticipated to be robust. The opening of the Tabuk store marks the Smoothie Factory brand’s 9th store in the KSA market.

The owners of Northern Fruits Est are experienced in the hospitality industry and have a proven track record of success, which began over 10 years ago with the start of their Pizza Zain brand. In addition, they operate a foodservice distribution company servicing hotels and restaurants.

The company added Smoothie Factory to their hospitality portfolio by entering into a master franchise agreement to develop stores throughout the Central and Western Regions of KSA.

The new Smoothie Factory Tabuk store serves up the brand’s traditional menu favorites including real fruit smoothies, cold-pressed juices, authentic frozen yogurt, juice cleanse programs, and healthy lite foods. In addition, the stores’ menu category includes coffees and superfood bowls made with 100% natural acai. The combination of these menu offerings make Smoothie Factory unique in the market, allowing multiple revenue centers under one roof.

Smoothie Factory Tabuk is approximately 2,000 square feet and features outside seating, a spacious interior, game room, private meetings rooms for up to 20 guests, and free charging stations and wi-fi. The store includes a colorful design pallet incorporating the brand’s colorful trade dress with natural finishing materials , display, and fruits.

“The opening of Smoothie Factory Tabuk is the 9th Smoothie Factory store in KSA and affirms our continued dedication to developing the brand throughout the country and more broadly in the GCC regions”, said James Villasana, President of Smoothie Factory International.

“Saudi Arabia is a key market for us and through expanding our Smoothie Factory footprint and offerings we are catering to the country’s ever-growing consumers embracing a healthy lifestyle.”

2020 marks Smoothie Factory International’s 24th anniversary. The brand currently has master franchise partners across 26 countries, including the entire GCC region. Smoothie Factory is searching for additional qualified candidates in new markets with a primary focus on the Middle East, North Africa, and the EU.