CEO of franchise company Home Instead Senior Care, Trevor Brocklebank, appeared on BBC Radio’s 4 File on 4 programme to discuss the findings of a BBC investigation in to the low rates being paid by councils to some home care providers.

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airing of the radio programme followed a day of media appointments for Trevor which saw him making a very early start at the BBC’s studios at MediaCity in Salford to appear on Today, Radio 4’s flagship news and current affairs programme, with John Humphries. He was also on BBC Breakfast and the One O’Clock News.

Trevor, who is much in demand for his views not only on the franchise sector but also the care industry, was invited to take part in the programmes as the Home Instead franchise is a company which is delivering care services as they should be. Home Instead, which has 150 franchises in the UK, will not enter into volume contracts with local authorities as they believe they lead to short duration calls and drive down the quality of care provided.

File on 4 reporter, Fran Abrams, highlighted the fact that Home Instead “doesn’t do calls less than one hour” and asked Trevor about this. In reply, he said, “That makes it difficult for us to work with some local authorities.

“The key to quality care is the relationship and focusing on the person. You can’t deliver quality care when focused on short in and out task-based visits.

“You can’t take your coat off and have a cup of tea in 20 minutes, never mind help get someone out of bed, to the toilet, dressed and set up for the day. It’s just physically impossible.”

Trevor acknowledged that Home Instead is a ‘for profit’ organisation but made the point, “We are ‘for profit’ but primarily it’s about making a difference. Profit is your reward for what you do. It’s not why you do it.”

Home Instead has been recognised for the quality of everything they do and has won many franchise and care awards including the bfa Gold Franchisor of the Year, Smith & Henderson Best Franchise and also achieved 5 star Franchisee Satisfaction.

File on Four is repeated on 9th February at 5pm on Radio 4. Watch a BBC clip on Home Instead Senior Care here.