Today, fast-growing boutique fitness franchisor, TRIB3, announced two further international territories have been secured as part of an area development deal which will see ten TRIB3 stores come to Greece and Cyprus over the next five years.

New area development franchise partners, George Tselingas, Soti Michael and Zino Michael, secured the rights to Greece and Cyprus with a view to open the first flagship store in October 2022.

Originally from Athens, they see a huge market opportunity for the TRIB3 concept and Zino says of the partnership: “We explored a number of options when looking for the right fitness brand to launch into the Greek market but when I spent time with TRIB3’s central support team and saw its flagship locations in Madrid and Manchester, I just knew it had to be TRIB3 that we partner with to launch into our territories. The industrial-luxe aesthetic and the inclusive nature of the workout will work so well in our market, and I feel confident that the set-up of the operation will be seamless and collaborative as the TRIB3 support team are exceptional – they go that extra mile and stand out within the fitness franchise market.”

TRIB3’s Chief Development Officer, Karl Dietrich, further comments: “We are delighted to be partnering with George, Zino and Soti to bring TRIB3 to Greece and Cyprus – marking what is now ten international territories for the brand. As soon as we met George and his family, we knew there was a great partnership to be had. They bring so much commercial acumen and investment experience to the table but they also want their new business to be family owned and family run – something we admire and respect.”

TRIB3 is the ultimate in group workouts. Each 45-minute high-intensity interval training (HIIT) session is led by expert coaches and underpinned by live heart rate tracking to gamify the experience and bring the community together. After each class, your pre-ordered shake is waiting and, if it’s your first time, a polaroid of you joins hundreds and thousands of other TRIB3 workout warriors who have ‘hit the wall’ and commenced their TRIB3 journey. Community and inclusivity sits at the heart of the consumer experience and is mirrored in the brand’s approach to franchising.

One of the motivating factors of this deal being signed was the TRIB3 ethos and values TRIB3 as a business has. The new Greek franchise partners have worked closely with the TRIB3 support team to ensure product market fit with marketing and brand being a big factor in this win. TRIB3’s world-class marketing and exceptional brand standards make it a winner for Greece and Cyprus.

Kevin Yates, CEO of TRIB3, says: “We are excited about coming to this new market and I know the brand will really resonate. As a franchisor and support team, we are well versed in operating in this part of the world. Matteo Cerruti, our CXO, will be heading things up here in this region, working closely with Zino, Soti and George, having led operations in the territory for other major brands previously, so I know it’s going to be a huge success. It’s great to welcome another international territory and more great partners to the TRIB3 family.”

This news follows TRIB3’s recent announcement that it has appointed Rob Barker as Non-Executive Director. Rob will be working closely with the TRIB3 team and the global franchise network to further grow, elevate and strengthen the brand.