Dean Goodall - Lawnscience

Lawnscience is a top-quality lawn care franchise operating mainly in the domestic market with a strong reputation as a professional, reliable, service.


In the UK
  Business Type:
  Minimum Investment:
  Training Provided:
  Part time:

I loved the concept right from the start. Gardening had always been a hobby of mine, but it was the business opportunity that appealed to me over anything. The more I thought about it, the more appealing the idea became. I started my search by meeting with the five main franchising players within the lawn care industry. I was just about to make my decision, when I heard about Lawnscience, almost by accident. My mind was made up after about three minutes into the meeting with Terry Nicholson. Whilst the other operations focused on ‘green keeping’, it was clear that Terry approached the business from a completely different angle. He was a marketing man, and he really understood the potential of the business. It was this focus on marketing that set Terry and Lawnscience apart from the other franchisors that I was considering. Having started up a business myself, it was obvious that Lawnscience had developed the most comprehensive marketing strategy in the UK lawn care business. I knew that having the right territory was pivotal to the running of a successful and efficient business. Lawnscience’s practice of creating bespoke territories for each franchisee was a great solution. It meant that I was in control of where I would operate my business, instead of having a pre-designed territory imposed on me. Within a few weeks, I attended the training course and launched my business. Was I apprehensive? Of course I was! It was a completely new field of business for me, in which I was a complete novice. Fast forward to today, having launched my business three years ago, I have my first employee. Next year I will focus on consolidation, and the year after that will see me focus on expansion, where I aim to take on another employee.

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