Do you Have the Right Personality to be a Franchisee?

Are you thinking about buying your own franchise business? Congratulations! You’re about to start an exciting journey that will give you chances to grow and succeed. But before you sign on the dotted line, you should think about whether you have the right personality, skills, and interests to be a successful franchisee.


First of all, let’s talk about who you are. Are you the kind of person who jumps out of bed in the morning with a big smile on your face, ready to take on the day? Or do you hit the snooze button over and over because you don’t want to think about another day? If you are the second kind of person, franchising might not be for you.

To own a franchise, you have to be a certain kind of person who is willing to take chances, work hard, and never give up. It’s like being a superhero, but instead of fighting crime, you’re fighting for business success.

You need to believe you can do it, be ready to learn, and have the drive to succeed. And let’s not forget how important it is to be tough. You’re going to face problems and setbacks along the way, but how you deal with them will decide how far you get.


When it comes to franchising, personality is important, but it’s not everything. You could be the nicest person in the world, but if you don’t have the skills to run a business, things could get tough. So, let’s talk about skills.

As a franchise owner, you need to be a jack of all trades. You’ll need to know a lot about business, finances, and marketing, just to name a few. It’s like being a one-person show, except you’re juggling tasks instead of balls. But don’t worry, because help is out there.

a franchisee juggling responsibilities

When it comes to skills, it’s important to take a hard look at yourself and figure out what you do well and what you could do better. Make a list of all your skills and put them in order of how well you can do them. Then, look at the franchise you’re thinking about and think about how your skills match up with the business. Are there any major gaps?

The main benefit of buying a franchise is the training and support given by the franchisor to help you learn the skills you need to be successful. So, if you aren’t perfect in some ways, don’t let that stop you from going after your dream of owning a business and being a franchisee.

In the end, the key to success in franchising can be about developing the right skills. So, get ready to work on your skills and show the world what you can do.


Last but not least: interests. It’s important to pick a franchise that fits with your interests and goals. If you don’t care about the product or service you’re selling, it will be hard to get people excited about it and make sales. So, before you buy a franchise, make sure to do your research and pick a business that you’re passionate about.

When thinking about your interests, it’s important to think about more than just what the franchise sells or does. Think about the industry as a whole and the kind of work that will be needed to run the business.

For example, if you’re interested in food, you could be considering a restaurant franchise, but if you’re more interested in business, you might prefer a financial services franchise.

Also, think about the franchise‘s target market and customers. Do you like working with a certain age group or type of person? Do you really care about a certain cause or field? All of these things can affect how engaged and satisfied you are with the franchise.

In the end, picking a franchise that fits your interests can make your time as a franchise owner more fulfilling and fun!

So, you’re still interested? Time Time for a Personality Test!

If you’ve read this far, good for you! You’re one step closer to franchise ownership.  Now, it’s time to look at your personality traits in a more formal way. There are several online tests that can help you figure out what your strengths and weaknesses are and if you have the right kind of personality to be a franchisee.

Some common choices are:

The Myers-Briggs Type Indicator (MBTI)

Myers-Briggs Type Indicator (MBTI) to assess personality

The Myers-Briggs Type Indicator (MBTI) is a personality test that helps people understand their preferences and tendencies in four key areas:

Extraversion (E) vs. Introversion (I)
Sensing (S) vs. Intuition (N)
Feeling (F) vs. Intuition (T)
Judging (J) vs. Perceiving (P)

The test gives each person a personality type based on how they answer a number of questions. This can help them better understand their strengths, weaknesses, and communication style.

Even though the MBTI isn’t perfect, it can be a good starting place for people who want to assess their personality and whether they have the right personality traits for success in franchising. But remember that personality is only one part of the puzzle when it comes to owning a business.

On the website Truity, you can take free personality tests like the MBTI, which is also called the 16 Personalities Test.

Entrepreneurial Potential Self Assessment

The Bank for Canadian Entrepreneurs has provided this assessment. They have different tests and quizzes about business, and one of them gives a detailed look at various metrics related to entrepreneurship.

The 50 questions on the form will take about 10 minutes to complete.

Once you’re done, your answers will be put together, and you’ll be able to evaluate your entrepreneurial traits, as concerns, motivations, aptitudes and attitudes.

All the Skills, None of the Excitement? Why Your Franchise Choice Matters

Now that you know what personality traits, skills, and interests are important for success in franchising, you should ask yourself if you’re excited about the franchise you’re thinking about buying.

If not, don’t be afraid to keep looking. There are thousands of franchise opportunities out there, and you’ll find one you’re passionate about.


Franchising is not for everyone. But franchising can be a recipe for success if you have the right ingredients: an honest self-evaluation, realistic financial goals, a good work-life balance, and a passion for the product or service.

By taking the time to think about your personality, skills, interests, and goals, you’ll be able to choose the right franchise that will make you feel fulfilled, inspired, and enthusiastic for the future.

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