Award Leisure are a family-run business that have become the UK’s leading franchised retailer for premium Hot Tubs, Swim Spas and luxury outdoor leisure products with exceptional value for money.

Award Leisure

In the UK
  Business Type:
  Minimum Investment:
  Training Provided:
  Part time:
  BFA Membership:
Member - Provisional

Who are Award Leisure?

With over 30 years’ experience in the garden leisure sector, Award Leisure have gained unrivalled recognition from both the industry and manufacturers in the form of multiple awards. This includes the latest honours from Canadian hot tub manufacturer Coast Spas for exceptional growth, sales and outstanding customer service. As well as Showroom of the Year award by BISHTA and UK Pool and Spa Awards. Award Leisure have also been recognised for installing the most hot tubs in the UK.

Due to the success and high demand (30% year-on-year market growth) of our products and after care service, Award Leisure decided to franchise the business in 2016. With a team of over 23 people it was agreed that by partnering with like-minded, driven and hardworking entrepreneurs Award Leisure could continue to offer the same quality standard of products and services (which has been the key to their success these last 33 years) across the UK and hopefully worldwide. In the first year Award Leisure have accrued two franchisees, which are currently over achieving their projected targets.

The aim is to continue to grow the brand throughout the UK and to award up to 50 successful franchisees, their own store and protected territory by the end of 2022.

What our franchisees are saying

“My former life was a Sales Director, I travelled extensively and spent a large amount of time away from home. Owning my own business has allowed me to manage my work schedule and due to the exciting product range, my family have been involved in the business, which is blurring the work life balance in a great way! I hope to open another franchise with Award Leisure, I love my job; it’s the most fun I have had at work in the last 20 years!”- Simon Baggley, Award Leisure Birmingham Franchisee

The benefits of being an Award Leisure franchisee:

  • 3 levels of investment from £83,000
  • Prime territories still available
  • No industry knowledge required
  • Unique and exclusive products
  • Lending / funding options available
  • 100% support from day one
  • Exciting franchise incentive schemes
  • 40% profit margins
  • Ongoing training and marketing support
  • Year-on-year increasing customer demand

Discover an exciting opportunity

Setting up your own franchise entails finding the right location and retail premises with the help of our head office team, to showcase an extensive product range of exciting, unique and exclusive outdoor luxury leisure products.

  • Hot tubs
  • Swim Spas
  • Woodfired Pizza Ovens
  • BBQ Egg Ovens
  • Garden Buildings
  • Gazebos
  • Indoor and Outdoor Saunas
  • BBQ Huts
  • Awnings
  • Drinks Coolers
  • Chemicals

The role of an Award Leisure franchise owner is stimulating, enjoyable and highly rewarding. But our exciting concept is so much more than just a retail showroom – we pride ourselves on being a ‘one stop shop’ delivering everything from site surveys, hot tub testing, sales, service and installation. Our proven operating systems helps mentor our franchisees on the maintenance of all of our products, creating customer loyalty and satisfaction. With this support, all franchisees have the benefit of residual sales, referrals; repeat business and service work for many years thereafter any sale.

Our training programme delivers, one to one training at our headquarters and largest product showroom with our team of award winning certified experts. On the job training out in the field to gain the highest level of knowledge and see how real-life situations and activities are handled.

In addition to technical training, guidance and on-going support are provided throughout our business systems, marketing methods, technical development and staff training. We will help you deliver a high-quality, professional service with that personal touch enabling you to win the loyalty and recommendation of clients throughout your territory.
Having a successful business strategy to follow, allows you to hit the ground running, managing your own time and success, selling the ‘luxury leisure lifestyle’, whilst making lots of money – who wouldn’t want that?

Reap the Rewards

Not only is our proposition an exciting, growing and luxury market to be in but it comes with brilliant earning potential!

With 40% profit margins, increased customer demand, forecasted operating profit significantly increasing from years 1 to 3. As well as forecasts allocating franchisee withdrawing’s. What’s stopping you?

Our franchise fee is £21,500, this includes operating systems, corporate clothing, business plan, EPOS and CRM systems, initial training etc.

The total capital investment is around £83,000 depending on showrooms size. This includes, stock, marketing budget, shop fit costs, tools & equipment, legal fees, vehicle signage and deposit and the franchise launch budget. Everything to get you up and running.
The Award Leisure franchise fee is £21,500.

This includes operating systems, corporate clothing and initial training, etc. The total capital investment is between £85,000 and £95,000 (dependent on showroom size), which includes the franchise fee and additional start-up costs, such as shop-fit budget, initial stock, vehicle signage, tools, office equipment and franchise launch budget.

Here at Award Leisure, we offer a unique proposition – making money and having fun! We truly believe that we have one of the most exciting and profitable business franchises available. Our turn-key strategy is 100% proven with our carefully chosen portfolio of luxury products, unique selling features and year-on-year increasing consumer demand, we have a ready-made recipe for your success.


  • Both the products and business are What Spa Approved year-on-year.
  • Which Trusted Trader – A sign of quality, giving consumers confidence to choose from local, reliable tradesmen.
  • Industry recognised for promoting safe and reliable standards. Winners of the Showroom of the year, Hot tub happiness and recognition for best product installation awards.
  • Spa Showroom of the year 2017!
  • Accredited member of the British Franchise Association.
  • Presidential members, Outstanding Sales Growth, Exemplary Customer Service Award, Fitting the largest number of Hot Tubs and Swim Spas in on year.

If you are looking for a new and exciting opportunity, something which will make you want to go to work in the morning, then consider joining the Award Leisure Group.

Get in touch today – we look forward to your enquiry!

  • Award Leisure Launch Birmingham Franchise

    Award Leisure Launch Birmingham Franchise

    20th December 2017

    Former Sales Director of a successful solar energy business, Simon Baggaley, has taken the leap to fulfil his lifelong vision of ‘being his own boss’. Primarily, because he really enjoys autonomy and being in charge of his own destiny in respect of busines...

    Read More

  • Award Leisure Birmingham Franchisee

    Award Leisure Birmingham Franchisee

    In my former life I was a Sales Director, I travelled extensively and spent a large amount of time away from home. Owning my own business has allowed me to manage my work schedule and due to the exciting product range my family have been involved in the busine...

    Read More

Full Legal Company Name
Award Leisure
HQ Address

Spa House, Watling Street, Dordon, Warwickshire

HQ Postcode
0808168 1680
Jessica Anthony
BFA Membership
Member - Provisional
Investment Currency
Business Type
Home Based
Training Provided
Min Investment
Part Time
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