About Us
Trulawn is one of the UK’s leading artificial grass installation brands and draws on more than a decade of industry experience. It works with domestic and commercial properties, as well as schools, giving people the chance to enjoy their outdoor space all year round.
Our business started in the Berkshire area with a modest investment of a few thousand pounds and has since grown to have a multi-million GBP turnover.
Why choose a Trulawn Franchise?
A Trulawn Franchise is a management franchise with no manual labour by you required. Instead, you’ll be taking care of the sales and marketing aspects of your territory, as well as overseeing the general operations of your business.
We support you with initial and ongoing training, lead generation, and a tried and tested marketing strategy so you’re never in doubt about how to be successful. Easily manage sales leads received automatically on your tablet pre-loaded with customised CRM. Our Franchise Package also includes a 5-Year Territory Plan for you to grow from one, two, to three teams and more so that you can maximise the earnings potential in your area.
Territories
We will work with you to design your own exclusive territory based around where you are located. Each territory has exclusive rights to sell and promote Trulawn products to the local area, as well as receive all leads to their inbox.
We have a surge in demand for products in Bath, Bristol, Cardiff, Swansea, Newport, Cheltenham, Coventry, Birmingham, Wolverhampton, Manchester, Exeter, Newcastle, Edinburgh, Glasgow and Cambridge
If you live near or within one of these areas, we’d love to hear from you.
The Opportunity
Demand for artificial grass grows worldwide year on year. As such, installation services are an excellent model to be franchised and operated via exclusive territories throughout Britain.
We are looking for business-minded people, perhaps with experience in sales or business management, or who have operated their own business, who are looking to put the effort into building a substantial enterprise.
As the franchise owner, your job will be to build your team up and oversee the activities of the business. Following our suggested business plan, you will grow from operating one territory and one team to operating 3 territories and 5 teams over a 5 year period.
Within 3 years you could have a potential salary of £164,222*
After 5 years you could sell your franchise for over £1,000,000*
*Figures calculated based on the performance of a head office installation team in the GU postcode area. An area the same size as a franchise territory.
Advantages at a glance:
- No experience necessary – full training provided.
- Ongoing support with a dedicated business development manager.
- All the machinery you need to get started is included in the start-up cost.
- Sales leads are provided directly from head office.
- Your own online customer management system – send quotes and invoices automatically, and record all communication with ease.
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New Addition to Trulawn Family
We would like to Welcome Craig Norford to Trulawn as our latest addition to the franchise expansion. Pictured Below from left to right – James Thomlinson, Trulawn Franchise Sales Manager. Craig Norford, Trulawn Leeds South East Franchise Owner. Ian Parry, Tr...
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Trulawn Artificial Grass to exhibit at this year’s National Franchise Exhibition
22nd September 2022Trulawn Artificial Grass to exhibit at this year’s National Franchise Exhibition The artificial grass market is exploding and has been for a number of years. With industry insiders predicting a further 20% growth year on year for the next 10 years. Inves...
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5 Schools in 1 Month!
6th September 20225 Schools in 1 Month! A good portion of our work in the summer months comes from Schools and Nurseries. Due to them being closed for much of July and August this presents an ideal opportunity for us to get access to the sites and either refurbish or create bra...
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Dog Breeders Paradise
11th August 2022Dog Breeders Paradise After much wear and tear from the dogs and puppies of our clients breeding business, their lawn space was looking very tired: Our Gloucestershire Franchisee paid the client a visit carried out a survey and explained the optimum solution f...
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Mud Proof Garden For Dogs!
5th August 2022Trulawn have created this mud-proof garden in York with our Trulawn Regal artificial grass. Artificial grass is an extremely durable alternative to natural grass that won’t discolour, turn to mud and is difficult to dig up. Most dogs take to artificial grass...
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Summer artificial lawn in York
1st July 2022Summer artificial lawn in York Take a look at this brand new lawn installed by our Trulawn York branch! Although we install all year round, the spring and summer are a particularly busy time of the year for lawn installations. What’s great about our grass is...
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Play Equipment Surrounds
8th June 2022Play Equipment Surrounds What do you do when your play equipment surroundings turn to mud, or are made of hard concrete? Artificial grass is an ideal choice for softening up hard outdoor areas being used by children. With a range of different lengths and colou...
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Soccer AM Artificial Pitch
4th April 2022Soccer AM Artificial Pitch It was great to be able to supply the grass for a Soccer AM artificial pitch and see a bit of Trulawn on the TV! You might be wondering how the stripes are so crisp on this installation? Our Trulawn Prestige has been laid and joined ...
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New Lawn for the New Year
15th February 2022Take a look at how the team Trulawn Gloucestershire transformed a familiy’s back garden. Transforming this: With a brand new puppy and young children, this homeowner wanted a grassy space he could rely on throughout the year. The natural turf had become ...
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Install Artificial Grass in ANY Weather
24th January 2022Install Artificial Grass in ANY Weather As you can see the existing lawn was looking both muddy and a bit frosty – that’s because we installed this lawn in late December. Due to the specialist tools and techniques we use – Trulawn can install grass in pr...
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Find out the best artificial grass of 2021…
17th December 2021It’s that time of year when we award one of our grasses the special title of best artificial grass of 2021 and crown the Trulawn Grass of the Year for 2021! We base the result entirely on sales, so it truly is the customer’s choice and not ours! Incorporat...
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Education Show Detling
11th November 2021Today Trulawn Kent are excited to be exhibiting to over 1000 teachers and education professionals at the The Education People Show in Detling. The Education People Show (formerly EduKent EXPO & Conference) is Kent’s leading event for the promotion and de...
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Mudbath Begone!
2nd November 2021With two football crazy boys and a dog, Trulawn Cheshire’s latest customers in Dukinfield were fighting a losing battle with their lawn. With poor drainage and uneven levels the garden was soggy and muddy. Fed up with muddy feet and paws traipsing through th...
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Happy Teddy
12th October 2021Happy Teddy Trulawn Cheshire’s latest customers were Mum and daughter, Rita and Michelle in Urmston. Avid gardener Rita loves to keep the garden perfect, with beautiful borders and pots. But with patchy grass and Teddy the dog, the lawn was a constant frustr...
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Purple Coloured Grass Installation in Sandwich!
9th August 2021We have to admit it’s not often you install 25osqm of purple coloured grass for someone’s back garden! That’s exactly what Ashley at Trulawn Kent did for his customer in Sandwich whose favourite colour, believe it or not, is purple! Typically our Trulawn...
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Small Can Be Beautiful
23rd July 2021A lawn doesn’t have to be big to be given a decent makeover. These 3 small patches are front and side of a house in Ashford. The old stones that were there acted as a magnet to the local cat who used it as a public toilet! The home owners were not impressed!...
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What difference a weekend makes
8th June 2021We started this garden Friday but due to the rain we had to stop, so the team returned Monday to finish it off in style. This garden 4 x 6 m looks stunning Thinking of having yours converted? This cost just £2,000 all in and for a product that will easily out...
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Environmentally Friendly Grass
2nd June 2021Environmentally Friendly Grass Wow. A hot, hot day in the office today. Ready for a rest before finishing the day tomorrow. This garden will be another lovely finish on a new modern style extension to a traditional style home. The grass going in is Trulawn Har...
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Trulawn – Meet The Franchisees
12th May 2021Take a look at what Trulawn’s franchisees have to say about the business. In an exclusive video, some of Trulawn’s franchisees discuss the process of joining the franchise network and the success they have experienced so far. In addition, they talk...
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Trulawn opens in 3 new locations!
18th March 2021Trulawn opens in 3 new locations! We are pleased to announce that Trulawn is opening three new locations across England –bringing our leading artificial grass installation services even closer to you! We are pleased to announce that Trulawn is opening three ...
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Trulawn’s Path To Success in 2020
30th September 2020A look at Trulawn’s franchise journey in 2020. From humble beginnings Ian Parry and Ritchie Stewart are avid golfers. They decided to set up a new business venture in 2009 installing Putting Greens into home gardens. They committed £2000 each and set up...
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23% Hike in Sales Enquiries for 2020
23rd July 2020Trulawn’s National Marketing Campaigns have resulted in a 23% raise in enquiries in 2020 vs 2019. Artificial Grass – Real Growth Areas! Trulawn closely monitors the locations from which its leads are coming. Some areas perform extremely well. Part of the r...
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How will Coronavirus effect franchise businesses?
19th March 2020The lawn franchise explains how it can adapt its business in the face of the Coronavirus scare. While America and much of Europe are closing down their borders and advising citizens to stay home due to the COVID-19 breakout. Particular industries are unfortuna...
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Seeking Franchisees in these areas..
10th March 2020Trulawn is looking for new franchisees across England and Wales. As a nationwide operator, Trulawn targets the whole country for artificial grass installation. Over the past few years, we have identified areas that we get a lot of grass installation requests i...
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New Trulawn Van Wraps!
10th March 2020New franchisees welcome revised franchise van wrap graphics. New franchisees have had an exciting time seeing the results of the revised franchise van wrap graphics, having had the updated designs applied to their double cabs. Designed new for this year our gr...
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Trulawn Artificial Grass in Trulawn Aberdeen
20th February 2020Trulawn Aberdeen is run by Steven Taylor. He offers artificial grass services in Aberdeen and beyond. Get in touch today for a free site survey and quotation! From left to right – James Thomlinson, Trulawn Franchise Sales Manager. Steven Taylor, Trulawn Aber...
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Why You Should Install Artificial Grass in Autumn/Winter
7th October 2019People might be shocked to learn our franchisees can operate all year round, which includes rainy autumn and the frosty winter. That’s because you can install an artificial lawn at any time of the year (as long as you’ve got a decent team and manage...
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"I’m so pleased with it that I’m spending ages just looking. Only wish that I’d had it done years ago. Thanks again." Read More...
Michael, Englefield Green
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"I’m absolutely delighted with the finish, and it has completely transformed my garden, and given me so much extra space. It looks so realistic, and it feels great to walk on, even bare footed. Tamu my Irish Terrier, just wants to be outside on the lawn, and ..." Read More...
Jan & Tamu, Staines-upon-Thames
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"To you and all your team, I could not be any happier than I am with the Job you and your team did at my house, Julie and I are so happy with what you have done with the lawn it looks amazing and the fact we would have never known you had been in […]" Read More...
Steven, Bracknell
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"I just wanted to say how delighted we are with the installation, the lawn looks amazing, even makes the flower beds look better, see attached. I also wanted to praise the 3 lads who did the installation, they were brilliant. Poor things it was pouring with rai..." Read More...
Victoria, Surrey
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"We are so pleased with our garden, the lawn is amazing and the family including the dog and the cat have spent every day and evening out in the garden since it’s been completed. You and your team have been amazing and very professional form start to finish. ..." Read More...
Sarah, Reading
Would You Like to Know More?
Receive more information about this franchise opportunity direct from the franchisor by clicking the link below:
Add to Request List There is no cost or obligation associated with this service.Key Facts:
- Available across the UK
- Franchise
- £16,995
- Yes
- Yes
- Yes
- Year 1
- 3
- 2010
- Yes, through a third party
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