Home Instead Franchisee Marches to Success with Resettlement Award Shortlisting

Home Instead Senior Care is a very successful business, but we're much more than a business. Home Instead is the world leader in providing non-medical care for older people in their own home.
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Home Instead

  Opportunities:
In the UK
  Business Type:
Franchise
  Minimum Investment:
£39,500
  Training Provided:
Yes
  Home-based:
Yes
  Part time:
Yes
  BFA Membership:
Member - Full

Home Instead Senior Care’s Andover and East Wiltshire owner Major Nell Light spent 17 years in the Royal Army Medical Corps as a Medical Support Officer.

Home Instead Senior Care Franchise

Her successful military career gave her a passion for serving others and a love for leading people – perfect attributes for a new career as a care franchisee.

As a franchisor, Home Instead is thrilled to announce that Nell, who’s franchise has been open just short of a year, has been shortlisted for a prestigious BSI Resettlement Award in the Service Leaver Franchisee of the Year category.

Here’s her story:

Having undertaken tours in Kosovo and Iraq, the mum-of-one’s military service included an eight-month deployment to Sierra Leone in response to the Ebola outbreak. As the OC, she was in command of the Ebola Hospital, responsible for people, equipment and quarantine protocols.

On deciding to leave the army, Nell spent her resettlement year mapping her options. In addition to the compulsory courses, she attended a 2-day course on Self Employment, which introduced franchising.

Nell said: “I’d heard the word franchising but didn’t know what it meant. But I discovered it’s well suited to military personnel because there’s a clear model to follow but you need to be robust enough to follow your own path.”

She went to the National Franchise Exhibition and was surprised by the multitude of franchise opportunities. Having picked up ideas, she used online research, attended open days and compared business models, to whittle down her initial shortlist of 15 companies to 4 and finally to 2 franchise options. They included care franchising or a franchise business that decontaminated hospital beds, which caught her attention after time served in the Ebola Hospital.

The defining moment for the franchise sector she chose was a 3-day work placement arranged through a friend who owned a Home Instead Senior Care franchise. Spending time among his team, she saw a franchisor with a mission she believed in: ‘to change the face of ageing’.

Nell visited the franchisor’s UK National Office and felt that the ethos, values-led culture and commitment to care quality truly resonated with the next stage of her life.

Her next phase of due diligence included meeting with four of the brand’s franchisees. She found the collaborative spirit persuasive. “We wouldn’t be in competition, we’d be peers. They spoke passionately about the brand and about providing dignified care to seniors and were astute businesspeople too. There was a collegiate feel that complemented the spirit of military service: you don’t let rivalry get in the way of achieving the mission.”

Having served in the army for 17 years, and married to a serving officer, there was no natural ‘home’ territory for Nell to consider. But having been left a piece of land in Wiltshire in an inheritance, and with the nearby Andover territory available, Nell said: “It seemed like the stars were aligned. We’d thought about building a new home on the land I’d inherited and the territory was available with a franchisor I believed in.”

To open her territory, Nell used her military pension to fund two thirds of the costs with a third raised through a loan from HSBC. Nell signed her franchise agreement in July 2016, undertook her 5-day New Owner training with National Office and opened her own office on 3 October.

To get ready for a career after army life, Nell found the support and training from National Office invaluable. She added: “I didn’t need the support in HR or operations so much, my time in the army equipped me well for that part of running a business. However, I’d never been responsible for any more money than a tea fund! So the finances, the Profit & Loss, I just didn’t know how that worked.”

Transitioning from the rank of Major to a businesswoman in her own right, Nell found the Business Performance team at National Office invaluable. “They gave me a fully worked up set of financial projections for the next 5 years, we had formal lessons on wages, pensions and holiday pay. The BP visits me regularly and goes through my P&L and helps me use it to make business decisions. They also gave me a lot of support with marketing. From ready-made flyers, Facebook posts and posters to actually going networking with me in the community to show me how this essential part of franchising in their model is done well.”

Nell says she’s not had to face unforeseen challenges in her franchise journey so far. She was convinced by the robustness of Home Instead’s model and the fact that it has 190 franchises in operation. “What this means in reality is that the model is incredibly predictive. They told me what hurdles to expect at specific parts of my franchise journey, and it’s happened on cue. My first CAREGivers to leave the business and losing clients as their care needs greatened and they required residential support – that happened right about when they said. My financial forecast has followed the trends I expected – and is literally £50 out after just shy of a year of operation. I’ve had 90-day and 180-day training courses, so I’ve felt prepared and informed.”

Just short of a year into her business, Nell’s franchise provides homecare for 20 seniors, she employs 25 CAREGivers and has a team of 3 manning her office. Straight growth is her objective. In year 2, she aims to double her client numbers, which will mean that she can recruit another office-based employee, freeing her up to grow her business.

She also wants to focus on providing employment opportunities for more military families and has signed the Military Covenant.

The re-settlement Award winners will be announced at a black tie ceremony on 31st October.

Home Instead Senior Care has 120 territories available across the UK as well as 4 territory resales. Submit an enquiry form below to learn more!

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