Home Instead ramps up TV presence with second sponsorship deal

Home Instead Senior Care is a very successful business, but we're much more than a business. Home Instead is the world leader in providing non-medical care for older people in their own home.
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Home Instead

  Opportunities:
In the UK
  Business Type:
Franchise
  Minimum Investment:
£39,500
  Training Provided:
Yes
  Home-based:
Yes
  Part time:
Yes
  BFA Membership:
Member - Full

Continuing their prime-time sponsorship on national television, Home Instead is delighted to be partnering once again with ITV, becoming the sole programme sponsor for Alan Titchmarsh’s latest show, Spring into Summer!

Home Instead News Image

Titchmarsh’s latest show, Spring into Summer!

As part of the company’s wider brand awareness campaign, Home Instead’s national television sponsorships aim to increase the visibility of the company, making their brand a household name, but also helping to raise awareness about the home care sector in general and the positive impact it can have on a person’s life.

Speaking about the ongoing partnership with ITV and Alan Titchmarsh, brand and marketing director at Home Instead, Lee Chapman commented: “It’s really important to us to continue engaging with the British public to share our story about home care as a choice in later life.

“The majority of people wish to remain in their own home, in familiar surroundings, as they age. Through this campaign we will inspire families and their loved ones and let them know that this is possible.

“We are thrilled that Alan will continue to represent the Home Instead brand on prime-time television. Response to our previous campaign tells us that he resonates with our target consumer.”

Home Instead provides ongoing marketing and PR support for our 226 strong UK-wide franchise office network. Their television sponsorships and partnerships benefit their franchisees by increasing brand visibility for their local businesses, as well as helping people find home care for their families.

Becoming a household name through these broadcast campaigns supports their franchisees to be the care providers of choice in their local area

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