Home Instead Supports SSAFA Armed Forces Charity

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Franchise company Home Instead Senior Care is proud to be a project partner of SSAFA’s official VE Day 75th commemorative album.

SSAFA, the Armed Forces is offering the nation free copies of the souvenir coffee-table book entitled VE Day 75, published by the SJH Group to mark the 75th anniversary of Victory in Europe Day.

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The special edition book is written by experts, including royal correspondent Robert Jobson, and is beautifully presented telling the story of VE Day.

Included in the book is a wide selection of photographs from the day itself as, through its pages, it tells the story of the extraordinary events of May 8 1945.

Lieutenant General Sir Andrew Gregory, Chief Executive of SSAFA, says: “Dealing with COVID-19 is again testing the resolve of the Nation, just as it was tested during the Second World War. While those on today’s frontline are different to 75 years ago, the population once more has pulled together to defeat a common enemy. As we celebrate VE Day 75, we should reflect on the values that allowed us to triumph against evil then, and which will help us deal with today’s threat – courage, selfless commitment and discipline.

“This could be the last time that we will be able to celebrate a major VE Day anniversary with those who lived during the conflict; we must learn from their victory, never forget their sacrifices and be proud of our Nation today. That is their legacy.”

The weekend of 8–10 May will see SSAFA publicise the anniversary and the publication VE Day 75 through print, digital and broadcast media. CEO of the SJH Group, Richard Freed, says, “The VE Day book is a celebration of the generation that gave so much to provide us with the relative peace and prosperity that we’ve enjoyed over the past 75 years. Working with SSAFA has really brought home the extraordinary people and events that made victory in Europe possible. It’s been a real privilege to be part of these celebrations and to provide complimentary copies of VE Day 75 to the Nation.”

Speaking about the book, CEO of Home Instead UK, Martin Jones said, “We are delighted to be a patron of SSAFA’s official VE Day 75 commemorative album which documents an amazing day in the country’s history.

“Caring for our older generation is so important, we recognise just how much they have done for us. Everyone at Home Instead national office, our franchise owners and their teams take enormous pride in supporting our clients each and every day.”

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