The TaxAssist Group wins Business of the Year at the Norfolk Business Awards

The Business of the Year award is a prestigious category, with the judges selecting just four finalists from all of the awards entrants.

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The TaxAssist Group has triumphed at the Norfolk Business Awards 2020, a year that has seen its accountants and Support Centre staff rise admirably to the challenges presented by the COVID-19 pandemic.

With its Support Centre based in Norwich, the TaxAssist Group provides marketing, training and technical support to the TaxAssist Accountants network in the UK, Republic of Ireland, Australia, Canada and the USA which currently totals over 259 franchises.

Karl Sandall, Group Chief Executive Director, said: “We are absolutely thrilled to have won this award against some very successful and well-known businesses in Norfolk.

“In what has been a very turbulent and challenging year it is highly rewarding for our 60-strong Support Centre team to have their hard work and achievements recognised in this way.

“I’m incredibly proud of the whole team who do such a sterling job supporting our network of accountants but have really risen to the challenges posed by the pandemic. We’ve received brilliant feedback from both the franchisees in the network and their clients on the levels of support and communication provided and winning this award really is the icing on the cake.

“To have our business recognised in this way is truly heartening and bodes well for our future UK and International expansion plans.”
Sophie Stainthorpe, writing for the Eastern Daily Press (EDP), said: “With the onset of COVID-19 and the support requirements from its client base, it would have been easy for the network to have been overcome by the deluge of enquiries surrounding the many Government support schemes.

“The Support Centre team rose to the challenge and with daily updates, webinars and blogs, provided practical interpretations and advice on the evolving Government support mechanisms, sharing over one million emails to their clients during the initial lockdown period.

“Subsequent client feedback has been outstanding, with 96% of respondents being prepared to recommend their local TaxAssist Accountant to their friends and family.

“Strong financial performance of the franchisor has been maintained, despite it being flexible on fees to its franchisees during the first peak of lockdown.

“’Rooted’ firmly in Norwich, this business has a massive opportunity for further growth in the future and is certainly one to watch!”.

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