"I wouldn’t call it a lifestyle business, and that’s not where I want to take it, but what it’s allowed is a freedom to do other things. I’ve started investing in fine wine for example, which has been very interesting. It’s that freedom to allow you to dictate which way you wish to move, with your family, rather than being stuck in a rut in a corporate job where process and compliance, especially coming from a banking background, can constrain you."

Sean Bingham, Expense Reduction Analyst franchisee