Case Study: SME Skills Academy - Cassidy's

When sales matter, we deliver!
Video

SME Skills Academy

  Opportunities:
In the UK
  Business Type:
Franchise
  Minimum Investment:
£
  Training Provided:
Yes
  Home-based:
Yes
  Part time:
Yes

Read about how SME Skills assisted Cassidy’s through their Hypergrowth Programme.

Client: Cassidy’s

Industry: Employment Law Firm

WHY THEY CAME TO SME SKILLS

Bruno, the owner at Cassidy’s, had been a lawyer for over a decade, as an employee. He finally decided that he wanted to branch out and
run his own firm and generate his own clients.

He had been running his firm for around 6 months and had made a grand total of £3000. Whilst he is a great entrepreneur, he felt that he
lacked sales structure and the mentality to close clients quickly. He also wanted to make his pitch less technical, so that it would have a bigger impact on his prospects

WHAT SME SKILLS DID FOR THEM

We ran a workshop with Bruno to figure out his sales strategy. We helped him to go from 2 sales channels to 6. We also helped to make his sales process shorter.

We then looked at his pitching in detail. We helped him with his workshop to look at his 60-second pitch, we then helped him to create a sales document to control his meetings and close in the meetings.

Finally, we talked to him weekly to develop his mindset to on track with his game plan so that he could get the desired results.

THE RESULTS

Thanks to the workshop, in his first month Bruno closed £10k worth of business! He ran 2 events which helped him to generate more leads.

He has built a consistent pipeline and is averaging around £7-£10k a month as a sales target.

One of the biggest change was his mindset towards selling and his ability to close prospects efficiently. He says that he developed this by having the weekly calls and the monthly meetings as this helped him to keep his development on track.

WHY THEY HIRED SME SKILLS

  • For an efficient sales strategy
  • Dynamic sales process
  • To have a sales pitch and a way to control the sales meetings more effectively
  • A sales process which could help him save time and be more efficient
  • To develop his sales mentality so that he could start to enjoy the sales process

‘WHEN SALES MATTER, WE DELIVER”

SME Skills Academy would love to help you in your journey to grow your business, we are an experienced, passionate and motivated team of
consultants, who take great pride in helping businesses flourish.

We run many events and seminars around the UK, if you’d like to find out more of what we can do for you please come and join us.

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