Multiple models; work from home or in studio and sell unique, beautiful products.

Initially London is the UK’s only full-service bespoke monogramming company offering a full line of classic accessories, gorgeous linens and unique gifts. We use the highest quality products which can then feature an embroidered or etched monogram that customers design themselves on our website.

The opportunity

We are offering you the opportunity to own your own Initially London business, with a specific territory to trade in. Our flexible business models mean that whatever your budget or ambition there is an option for you. Work from home or in a studio, part-time or full-time. You will benefit from Initially London’s marketing, product line and technology.

The franchise models

Part Embroidery (Home based)

You will receive an embroidery machine, software, threads and other supplies to produce a core product line. There is also the option to lease your machinery which will reduce the package fee cost.

Products would be limited to those that can be sewn with basic attachments to the machine (wash bags, towels, napkins). More complicated items (yoga mats, baskets, large tote bags) will be sewn in London and shipped to the customer or to you to distribute. You can also benefit from the online merchandise orders.

Franchise Fee: £17,500 Package Fee: £8,000* Stock Fee: £1,500

Full Embroidery (Studio based)

You will receive an embroidery machine, software, threads and a full set of additional equipment to enable embroidered monogramming of every item in our product line – including the more complicated items. There is also the option to lease your machinery which will reduce the package fee cost. You can also benefit from the online merchandise orders.

Franchise Fee: £17,500 Package Fee: £10,000* Stock Fee: £3,000

Full Embroidery & Laser Etching (Studio based)

You will receive an embroidery machine, software, threads and a full set of additional equipment to enable embroidered monogramming of every sewn item in our product line. There is also the option to lease your machinery which will reduce the package fee cost.

In addition, you will receive a laser etching machine to enable etched monogramming of every etched item in our product line (option to lease on this equipment too). You can also benefit from the online merchandise orders.

Franchise Fee: £17,500 Package Fee: £25,000* Stock Fee: £3,250

* There is the option to lease your equipment which will reduce the package fee.

What you receive on each model:

• Use of the established brand and business model
• Access to the exclusive, premium product line
• Comprehensive training
• Government-led funding available
• Ongoing on-call support from the team in London
• Managed social media
• Dedicated website link and landing page
• Access to our sales affiliate tracking app for order tracking
• Access to wholesale product website for purchasing stock
• Daily social media posts to support the brand
• Digital marketing spend in your area

Experience in management of the fashion industry would be a bonus although you will receive comprehensive training on the equipment and business model.