Wiltshire Farm Foods

Company Overview

Wiltshire Farm Foods manufacture and distribute over 300 healthy and nutritious meals that cater to all dietary needs, serving predominantly elderly customers (over 65s) who wish to maintain their independence. We serve customers who are among the most vulnerable in our society. Operating since 1991, our market continues to expand rapidly and we have very ambitious growth plans for the future. Ours is a proven business opportunity that offers a sense of fulfilment through the care we provide to customers. RESALE AVAILABILITY: we have territories available for sale in Stockport, Dudley, Wolverhampton, Northern Ireland and East London. Please contact Steve Ennis for details.

Franchise Overview

Wiltshire Farm Foods operate throughout the UK. Territories are available only on resale. Over 24 years we have developed a strong business model that focuses on meeting the needs of our customers. We have one in-house franchise where we test new concepts. In 2014 we enjoyed strong growth and our strategy is to continue to grow rapidly in the expanding market in which we operate.


Franchisees receive 2 weeks full induction training and ongoing IT, marketing and business development support. We hold quarterly regional meetings, hold an annual conference and have a strong culture of best practice sharing. Continuous learning is strongly encouraged and we focus heavily on people skills and the pursuit of the highest service standards. We have a wide range of video and written training tools to support franchisees.

Daily Life of a Franchisee

A typical franchise will deliver to several hundred customers a week in their territory. We receive orders via the phone, the web, or through the driver taking repeat orders. These are then picked for the following day and the same drivers will generally visit the same customers. Our goal is to form a strong relationship with each customer.

Full Description

The Opportunity

Established for over 25 years, Wiltshire Farm Foods is an award winning BFA franchise and the UK’s foremost frozen meal delivery service. We have worked hard over the years to create delicious and nutritious frozen ready meals that our customers will enjoy – taking the hassle out of cooking, and giving more time for the fun things in life.

There are over 10 million people aged 65 and over in the UK, and this figure is growing all the time. As a result, the need for our food delivery service is on the rise. Invest in a Wiltshire Farm Foods franchise and you can expect a turnover of anything from £500,000 to £1 million+ a year. All of our franchise areas for sale have an established customer base from day one, excellent foundations for driven individuals to build upon.

Wiltshire Farm Foods is backed by the strength of apetito – a global organisation with over 6,000 staff. Apetito’s success comes as a result of its quality frozen meals and innovative catering solutions, earning us the Queen’s Award for Innovation in 2016.

“Wiltshire Farm Foods, a safe but exciting franchise choice that has delivered profitable results year on year! Our franchise based in Cricklade is the founding franchise running for 25 years. Each year of service we have captured increasing market share and cash growth to put us in the current first position in the UK for franchise performance. With a booming elderly population and an increased desire for people to remain living independently in their own homes for as long as possible, I certainly see a fantastic future ahead.” —Louise Reynolds Wiltshire Farm Foods, Cricklade

Delicious Meals

With over 300 meals and desserts in our range, we deliver food that’s both nutritious and delicious. Our recipes are developed on site by a dedicated team of chefs. We work with dietitians to make sure every dish is visually appealing, delicious and healthy. We’re always introducing new, improved and innovative products, such as our award-winning soft and pureed range.

Outstanding Service

A typical franchise will deliver to several hundred customers a week in their territory. You will receive orders via the phone, the web, or through the driver taking repeat orders. These are then picked for the following day and the same drivers will generally visit the same customers. We’re a customer-focused company who’ve enjoyed over 25 years of award-winning service, which we believe is a testament to the commitment we pay to every detail.

A Strong Brand

Delivering tasty, nutritious meals, providing exceptional service, and attractive prospects – a franchise with Wiltshire Farm Foods serves up a wealth of business benefits. However, delivering a market-leading offering is one thing, and telling people about it is another, and that’s why we invest in supporting our franchisees with large scale national press and TV advertising campaigns.

Join Us Today

Become part of the UK’s leading frozen meals delivery services today – with a dedicated UK network of over 70 franchise partners and year on year sales growth, you’ll be part of a business that promises rapid growth, substantial sales potential and proven profitability.

If you would like to learn more about a franchise opportunity with Wiltshire Farm Foods, please click the button below to get in touch!

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In Summary:

Wiltshire Farm Foods have 25 years of experience providing delicious, healthy frozen meals right to customers' homes. With the older population continually growing and living independently longer, the meal delivery industry is booming, offering opportunities for success.
In the UK.
Business Type:
Minimum Investment:
Training Provided:
BFA Membership:
Member - Full