Dickey's Planting Flag in Japan


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Dickey’s is debuting early next year in Japan thanks to an area development agreement with Sunsheng (Jason) Lin, owner of Seikou Co. LTD.

The family-owned franchise will open two ghost kitchens in spring and fall in Tokyo.

“We are beyond excited about the opportunity to work with experienced food and beverage operators like Jason and his extremely talented team,” Roland Dickey Jr., CEO of Dickey’s Capital Group, the chain’s parent company, said in a company press release. “Jason’s knowledge of food and the market will undoubtedly make Dickey’s a success.”

Dickey’s launched ghost kitchens in August as a new franchise opportunity. The model allows restaurants to maximize delivery coverage without the upfront investment that a traditional brick-and-mortar location requires. In addition to virtual kitchens providing lower overall costs, they also offer a fast-track to opening, with locations ready to begin serving in just six to eight weeks, according to the release.

“The opportunity to partner with Dickey’s came about by a twist of fate,” Lin said in the release.

“What was first planned this past January over dinner in Dubai, was put on pause due to Covid-19. But allowing the pandemic to break my dream of operating this brand was simply not in the cards.

“With God’s assistance, I’m proud to bring Dickey’s to the Japanese consumer. It will be my utmost priority to manage this brand dutifully and have my team deliver the American spirit that Dickey’s portrays. My ultimate goal is for Dickey’s to be present in every city in Japan.”

Dickey’s has seven international partnerships in Abu Dhabi, Australia, Brazil, Dubai, Egypt, Pakistan and Republic of Georgia.

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